BMW WilliamsF1 Team Guzzles New Sponsor Bud

U.S. EDITOR'S NOTE:

HP remains the primary sponsor of the BMW WilliamsF1 Team, and the cars will
continue to sport the familiar blue-and-white paint scheme.


NEWS FROM THE BMW WILLIAMSF1 TEAM

"King of Beers" Builds Upon Global Sports Marketing Leadership With First
Formula One Deal

LONDON (July 16, 2003) - Budweiser, the world's best-selling beer, and the
BMW WilliamsF1 Team, a global leader in Formula One, today announced the
"King of Beers" will serve as an "official sponsor" of the BMW WilliamsF1
Team. The multi-year agreement is Budweiser's first sponsorship in Formula
One and builds upon the brand’s international sports marketing portfolio.

As part of the agreement, the Budweiser logo will be featured on race cars
driven by two of the sport's hottest drivers: Juan Pablo Montoya and Ralf
Schumacher - as well as on driver and team uniforms. The brand also will
have rights to use the drivers’ images, team logo and team cars in
advertising and sales promotion initiatives.

The sponsorship announcement comes on the heels of two consecutive one-two
finishes for Schumacher and Montoya at the European Grand Prix on June 29
and the French Grand Prix on July 6. Budweiser will debut its sponsorship of
the BMW WilliamsF1 Team at the British Grand Prix in the United Kingdom on
July 20.

"Our sponsorship of the BMW WilliamsF1 Team enables Budweiser to reach a
global audience of racing fans by leveraging the resources and marketing
expertise of two industry leaders,” said Tony Ponturo, vice president,
global media and sports marketing, Anheuser-Busch, Inc. "For more than 25
years, WilliamsF1 has been synonymous with the best in Formula One racing,
and we look forward to continuing the team's winning tradition at this
weekend's British Grand Prix."

Principal Frank Williams said, "Budweiser is one of the world's most admired
and identifiable brands, and of course has an impressive history as a patron
of motor racing. I represent the whole team in saying that we feel extremely
privileged to
form a commercial alliance with a brand of this stature and importance."

Budweiser sponsors a variety of motorsports teams, and in the past 14 years,
Bud Racing teams have produced 36 national and world championships.
Budweiser was an associate sponsor during Montoya's Indianapolis 500 victory
in 2000, when he became the first rookie to win the event since 1966. In
addition, the brand serves as "official beer" sponsor of the National
Association of Stock Car Auto Racing (NASCAR) and the National Hot Rod
Association (NHRA); and sponsors NASCAR's Dale Earnhardt Jr., the
Miss Budweiser unlimited hydroplane team, and the NHRA's Kenny Bernstein.

A native of Germany, Ralf Schumacher made his Formula One debut in 1997,
joined WilliamsF1 in 1999, and won both his and the team's first race at
Imola in 2001. He followed up with two additional wins that season in
Montreal and Hockenheim, and finished fourth in the World Championship.
Schumacher won in Malaysia in 2002 and is having an outstanding season in
2003 with wins in both Germany and France to date. He currently ranks No. 3
in Formula One points for the season.

A native of Colombia, Montoya was the CART champion in 1999 and made his
Formula One debut for the BMW WilliamsF1 Team in 2001. Montoya, who
previously had been a test driver for WilliamsF1, made an impact his rookie
season in 2001 by claiming one victory, winning three poles and leading
several races. In 2002, he took seven poles and clocked the fastest
qualifying lap in the history of Formula One in Monza.  He finished third
overall in 2002, and continues to have a strong season in 2003 with a win at
the blue ribbon Monaco GP and two second-place finishes.

WilliamsF1 is one of the world’s most successful Formula One teams. Formed
in 1977 by Frank Williams and Patrick Head, the company has secured 16 FIA
Formula One World Championship titles and won 112 Grands Prix. The company
today employs around 500 personnel on a 40ha technology campus outside
Oxford, UK. In 2000, the company entered a major partnership with BMW, and
together, the Anglo-German BMW WilliamsF1 Team has won eight Grands Prix.

Budweiser is brewed by Anheuser-Busch, Inc., and is available in more than
80 countries around the world. Budweiser is the "official beer" of The F.A.
Premier League, Manchester United and Chelsea FC; and Official Partner of
Manchester City and also has been "official beer" of the FIFA World Cup™
since 1986. In addition to its U.S. motorsports sponsorships, Budweiser also
serves as "official beer" of Major League Soccer and each of its 12 teams,
the National Basketball Association (NBA), Major League Baseball, and 27 of
the 32 National Football League (NFL) teams.