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Harley-Davidson Reports Record Second Quarter

MILWAUKEE, July 16 -- Harley-Davidson, Inc. today announced record revenue and earnings for its second quarter ended June 29, 2003. Revenue for the quarter was $1.22 billion compared with $1.00 billion in the year-ago quarter, a 21.8 percent increase. Second quarter diluted earnings per share (EPS) were 66 cents, a 40.4 percent increase compared with last year's 47 cents.

"We are pleased with our strong results for 2003 as we head into the second half of the year," said Jeffrey L. Bleustein, chairman and chief executive officer of Harley-Davidson, Inc. "Our U.S. dealer network sold more motorcycles in this quarter than in any other quarter in our 100-year history. Retail sales grew more than 14 percent compared with last year and outpaced our wholesale shipments by over 11,000 units," added Bleustein.

On Monday, July 14, the Company unveiled its 2004 Model Year motorcycles to its dealers at its summer meeting held in Las Vegas. "Our dealer network is enthusiastic about the new 2004 Model Year motorcycles which will be available to the public in September. They are particularly excited about the completely redesigned Sportster family, which the Company believes will be a significant factor in attracting new customers and driving demand for Harley-Davidson products well into the future," said Bleustein.

Motorcycles and Related Products Segment -- Second Quarter Results

Second quarter revenue from Harley-Davidson(R) motorcycles was $955.4 million, an increase of 25.7 percent over last year. Worldwide shipments of Harley-Davidson motorcycles in the second quarter totaled 76,025 units, up 10,485 units or 16.0 percent over last year. After exceeding its second quarter target by 600 units, the Company is increasing its full year 2003 target for Harley-Davidson motorcycles from 290,000 to 290,600. The new target represents a 10.2 percent increase over the prior year. The new factory in York, PA is scheduled to begin ramping up in the third quarter as assembly of the Softail(R) family of motorcycles is relocated to the new plant.

Second quarter revenue from Parts and Accessories (P&A), which consists of Genuine Motor Parts and Genuine Motor Accessories, totaled $204.2 million, a 20.9 percent increase, or $35.4 million more than the year-ago quarter. Anniversary related sales accounted for $16.5 million and are not expected to be significant in the second half of the year. For the full year 2003, the Company expects P&A revenues to grow slightly faster than the motorcycle unit growth rate.

Second quarter revenue from General Merchandise, which consists of MotorClothes(TM) apparel and collectibles, totaled $43.7 million, down 14.9 percent or $7.6 million over the same period last year. During the second quarter of 2002, General Merchandise revenue benefited from $12 million in 100th Anniversary products. In 2003, shipments of 100th Anniversary merchandise were essentially completed in the first quarter. Given the strong prior year 100th Anniversary revenue, General Merchandise revenue for the full year 2003 is expected to be lower than in 2002.

Second quarter operating margin increased from 18.3 percent in 2002 to 21.9 percent. This increase was primarily driven by the second quarter gross margin, which was 36.4 percent of revenue compared with 33.5 percent in 2002. Gross margin was favorably impacted by wholesale motorcycle price increases, a richer product mix and foreign currency exchange rates. These positive factors were partially offset by higher retirement and health care costs.

The Company believes that gross margin during the second half of the year will be lower than that in the first half due to pricing, product mix and startup costs associated with the new factory for Softail motorcycles in York, PA. Pricing for the 2004 Model Year motorcycles will reflect the elimination of 100th Anniversary special edition features. The third quarter ramp up of the new factory will reduce the number of Softail motorcycles in the mix relative to other product families, while the redesigned Sportster(R) line of motorcycles will become a larger part of the product mix for the foreseeable future. Softail motorcycles are among the Company's highest margin motorcycles, while Sportster motorcycles have lower margins.

Retirement Plan Assumptions

During the quarter, the Company adjusted its discount rate for retirement plan calculations from 7.25 to 6.5 percent. The pre-tax impact of this change was a $4.5 million expense for the quarter.

Motorcycle Retail Data -- Six Month Results

Retail sales of Harley-Davidson motorcycles in the United States were up 6.3 percent for the period January through June 2003, when compared to the same period last year. Harley-Davidson retail sales in Europe and Japan were up 4.2 and 7.6 percent, respectively, when compared with 2002. Retail sales of Harley-Davidson motorcycles have outpaced the heavyweight motorcycle industry in all of the Company's major markets. Market data is listed in the accompanying tables.

Financial Services Segment -- Second Quarter Results

Harley-Davidson Financial Services, Inc. (HDFS) reported second quarter operating income of $44.5 million, up from $37.0 million in the year-ago quarter. The subsidiary's performance was driven primarily by strong loan originations and a favorable interest rate environment.

The Company's second quarter securitization of $425 million of motorcycle retail loans resulted in a gain of $22.2 million, which compares to a securitization of $586 million and gain of $21.4 million during the second quarter of 2002. The net gain as a percentage of the amount of loans securitized went from 3.65 percent in the second quarter of 2002 to 5.22 percent in the second quarter of 2003, as HDFS continued to benefit in this declining interest rate environment.

Annualized credit losses on a managed portfolio basis increased slightly in the first half of the year from 0.68 percent in 2002 to 0.75 percent in 2003.

The Company is raising its expectation for HDFS's total year 2003 operating income to be approximately 40 percent higher than in 2002. Over the long term, the Company expects the HDFS growth rate to be slightly higher than the Company's motorcycle unit growth rate.

Share Repurchase

During the quarter, the Company repurchased 250,000 shares of its common stock. This brings the share repurchase amount to 750,000 shares on a year-to-date basis.

Cash Flow -- Six Month Results

Operations generated cash of $609.9 million. The Company invested $82.6 million in capital expenditures, paid dividends of $22.7 million and repurchased shares valued at $30.6 million.

Harley-Davidson, Inc. -- Six Month Results

For the six month period, revenue totaled $2.33 billion, a 20.9 percent increase over the year-ago period. Diluted earnings per share were $1.28, an increase of 47.1 percent compared to the same period last year.

Through the first six months of this year, shipments of Harley-Davidson motorcycle units were 146,633, a 12.6 percent increase over last year's 130,209. Harley-Davidson motorcycle revenue was $1.83 billion, a 21.5 percent increase over $1.51 billion in revenue in 2002. P&A revenue totaled $364.0 million, a 21.4 percent increase over last year's $300.0 million. General Merchandise revenue totaled $100.1 million, a 7.0 percent increase compared with $93.6 million during the same period in 2002.

For the first six months, HDFS operating income was $87.8 million, a $38.6 million increase over last year's first six months.

Company Background

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport and sport-touring motorcycles. Harley-Davidson Financial Services provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.

                            Harley-Davidson, Inc.
                 Condensed Consolidated Statements of Income
                   (In thousands, except per share amounts)

                                   (Unaudited)             (Unaudited)
                                Three Months Ended       Six Months Ended
                               June 29,    June 30,    June 29,    June 30,
                                 2003        2002        2003        2002

  Net revenue                $1,218,872  $1,001,094  $2,332,563  $1,928,939
  Gross profit                  443,218     335,088     846,250     650,365
  Operating expenses            176,465     152,167     339,872     294,317
    Operating income from
     motorcycles & related
     products                   266,753     182,921     506,378     356,048

  Financial services income      71,287      60,149     142,056     101,840
  Financial services operating
   expense                       26,821      23,109      54,233      52,649
    Operating income from
     financial services          44,466      37,040      87,823      49,191

  Corporate expenses              4,183       3,644       8,656       7,199
  Total operating income        307,036     216,317     585,545     398,040
  Interest income, net            6,388       4,415      12,345       6,661
  Other income (expense), net    (4,659)       (366)     (4,875)     (1,131)
  Income before provision
   for taxes                    308,765     220,366     593,015     403,570
  Provision for income taxes    106,523      76,025     204,589     139,231
  Net income                   $202,242    $144,341    $388,426    $264,339

  Earnings per common share:
    Basic                         $0.67       $0.48       $1.29       $0.87
    Diluted                       $0.66       $0.47       $1.28       $0.87

  Weighted-average common shares:
    Basic                       302,164     302,209     302,263     302,341
    Diluted                     304,339     305,194     304,448     305,405

                            Harley-Davidson, Inc.
                     Condensed Consolidated Balance Sheets
                                (In thousands)

                                         (Unaudited)             (Unaudited)
                                           June 29,    Dec. 31,    June 30,
                                             2003        2002        2002

  ASSETS
    Current assets:
      Cash and cash equivalents            $691,459    $280,928    $524,049
      Marketable securities                 500,669     514,800     203,246
      Accounts receivable, net              113,025     108,694     150,728
      Finance receivables, net              910,963     855,771     609,730
      Inventories                           206,574     218,156     203,255
      Other current assets                   73,169      88,237      88,371
    Total current assets                  2,495,859   2,066,586   1,779,379
      Finance receivables, net              606,619     589,809     519,935
      Other long-term assets              1,194,636   1,204,822   1,106,542

  Total assets                           $4,297,114  $3,861,217  $3,405,856

  LIABILITIES AND SHAREHOLDERS' EQUITY
    Current liabilities:
      Accounts payable & accrued expenses  $696,753    $607,473    $634,931
      Current portion of finance debt       343,331     382,579     147,837
    Total current liabilities             1,040,084     990,052     782,768
    Finance debt                            380,000     380,000     380,000
    Other long-term liabilities             219,789     152,831     177,239
    Post-retirement health care benefits    116,487     105,419      97,414
    Shareholders' equity                  2,540,754   2,232,915   1,968,435

  Total liabilities and shareholders'
   equity                                $4,297,114  $3,861,217  $3,405,856

                            Harley-Davidson, Inc.
               Condensed Consolidated Statements of Cash Flows
                               (In thousands)
                                                       (Unaudited)
                                                     Six months ended
                                                June 29,           June 30,
                                                  2003              2002
  Cash flows from operating activities:
    Net income                                  $388,426          $264,339
    Adjustments to reconcile net income
     to net cash provided by operating
     activities:
      Depreciation                                95,262            87,514
      Non cash expenses                           50,286            29,311
      Gain on current year securitizations       (48,587)          (26,375)
      Collection of retained securitization
       interests                                  44,177            31,603
      Contributions to pension plans             (12,000)           (3,090)
      Net changes in current assets and
       current liabilities                        92,300            32,033
  Net cash provided by operating activities      609,864           415,335

  Cash flows from investing activities:
    Capital expenditures                         (82,649)         (122,461)
    Finance receivables, net                     (34,032)          (76,555)
    Net change in marketable securities           13,267            (7,235)
    Other, net                                     1,212            13,804
  Net cash used in investing activities         (102,202)         (192,447)

  Cash flows from financing activities:
    Net (decrease) in finance debt               (47,922)          (69,214)
    Dividends paid                               (22,739)          (19,975)
    Purchase of common stock for treasury        (30,563)          (56,814)
    Issuance of common stock under employee
     stock plans                                   4,093             7,726
  Net cash used in financing activities          (97,131)         (138,277)

  Net increase in cash and cash equivalents      410,531            84,611

  Cash and cash equivalents:
    At beginning of period                       280,928           439,438
    At end of period                            $691,459          $524,049

  Note: Certain prior year amounts have been reclassified to conform to the
        current year presentation.

                             Harley-Davidson, Inc.
                         Net Revenue and Motorcycle
                                Shipment Data

                                Three Months Ended       Six Months Ended
                               June 29,    June 30,    June 29,    June 30,
                                 2003        2002        2003        2002
  NET REVENUE (in thousands)
  Harley-Davidson(R)
   motorcycles                 $955,425    $760,107  $1,831,932  $1,508,033
  Buell(R) motorcycles           15,016      19,966      35,514      26,275
  Parts & Accessories           204,199     168,846     364,043     299,989
  General Merchandise            43,663      51,309     100,138      93,578
  Other                             569         866         936       1,064
                             $1,218,872  $1,001,094  $2,332,563  $1,928,939

  HARLEY-DAVIDSON UNITS
  Motorcycle shipments:
    United States                61,931      52,514     118,883     103,877
    Export                       14,094      13,026      27,750      26,332
  Total                          76,025      65,540     146,633     130,209

  Motorcycle product mix:
    Touring                      20,912      17,102      39,400      34,420
    Custom                       36,906      29,751      71,219      61,614
    VRSC                          4,370       5,364       9,029       8,524
    Sportster(R)                 13,837      13,323      26,985      25,651
  Total                          76,025      65,540     146,633     130,209

  BUELL UNITS
  Motorcycle shipments:
    Buell (excluding Blast)       1,804       2,006       4,160       2,435
    Buell Blast                     138       1,303         723       2,204
                                  1,942       3,309       4,883       4,639

                            Year-to-date Heavyweight (651+ cc)
                         Motorcycle Retail Registrations (Units),
                               data through month indicated.

                                              2003         2002    % change
  United States
  - H-D (June)                              121,414      114,174       6.3%
  - Industry (June)                         257,929      258,031       0.0%

  Europe
  - H-D * (June)                             14,875       14,278       4.2%
  - Industry (May)                          163,519      174,830      -6.5%

  Japan
  - H-D (June)                                5,232        4,864       7.6%
  - Industry (May)                           19,611       21,089      -7.0%

  Only Harley-Davidson(R) motorcycles are included in the Harley-Davidson
  (H-D) data.

  H-D * Includes Harley-Davidson sales in all European countries.
  Industry data for Europe includes sales only in Austria, Belgium, France,
  Germany, Italy, Netherlands, Spain, Switzerland and United Kingdom.

  Data Sources: (data subject to update)
  United States: Motorcycle Industry Council
  Europe: Company reports, Giral S.A.
  Japan: Company reports, Industry sources