Sioux Honey Association and Kyle Petty Team Up to Sweeten Racing
SIOUX CITY, Iowa, July 11 -- The Sioux Honey Association, marketers of Sue Bee Honey, and Petty Enterprises have announced a personal services relationship with Kyle Petty, driver of the #45 Georgia-Pacific Petty Dodge Intrepid in the NASCAR Winston Cup Series.
Kyle Petty, a long-time user of honey, will promote the benefits and great taste of Sue Bee Honey and will serve as spokesperson for a variety of promotional programs featuring Sue Bee Honey.
"I am very excited about our relationship with Sue Bee because Sue Bee Honey is in the Petty pantry and on our table at home every day," said Kyle Petty, CEO of Petty Enterprises, and an eight-time winner on the NASCAR circuit. "I use honey on my cereal, Cheerio's of course, and the Petty kitchen goes through a lot of honey in baking and cooking. Our family really uses the product and we are proud to play a part in spreading the word about the purity and sweetness of Sue Bee Honey."
Jim Powell, Vice President Sales and Marketing for the Sioux Honey Association, welcomed Kyle to the Sue Bee Honey family and spoke about why Kyle is so appealing to Sue Bee.
"When we first thought of using racing as a platform for promoting Sue Bee Honey, we knew we'd have to find someone who really believed in our product and would be more than just an endorser," explained Powell. "We were pleasantly surprised to learn Kyle had a cupboard full of our products, and the Petty family uses Sue Bee Honey as a natural sweetener every day. We want to communicate the benefits and great taste of our honey in a new and exciting way, and in Kyle Petty we could not have found a better person to help spread our message."
Both Kyle and his wife Pattie will be featured on Sue Bee Honey cookbooks set to debut in 2004, and will be seen on various in-store graphics and point- of-sales materials. Sue Bee Honey plans to announce incentive programs for retail partners, as well as several exciting consumer promotions.
The Sioux Honey Association, the world's largest honey marketing organization, is a cooperative marketing association marketing Sue Bee Honey Brand worldwide through all grocery, wholesale grocery, drug, industrial, food service and club stores throughout the world. For more information please visit www.suebee.com.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20030711/DCF009PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840