New Analyst Report Available on Johnson Outdoors

Northland Securities of Minneapolis Initiates Coverage

RACINE, Wis., July 8 -- Northland Securities, Inc. has announced the availability of its first report on Johnson Outdoors Inc. . The report was prepared by Patrick Donohue, equity analyst for Northland, and provides his views on the company's historical performance and market potential.

"Northland provides both institutional and individual investors with quality research on micro/small and mid cap companies for which we believe significant investor opportunities exist," stated Mr. Donohue. "We are excited to have Johnson Outdoors as one of our first companies under coverage as we build our research universe."

Paul Lehmann, Johnson Outdoors' Vice President and Chief Financial Officer, welcomed Northland's interest in the company. "We're pleased to be in Northland's research portfolio, and welcome the initiation of coverage."

To obtain a copy of the Northland Securities report, please contact Mr. Donohue directly at 612-851-5900.

  About Johnson Outdoors Inc.
  (JOUT/Nasdaq)

Johnson Outdoors is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Motors, Diving and Outdoor Equipment. Johnson Outdoors' familiar brands include, among others: Old Town(R) canoes and kayaks; Ocean(TM), Necky(TM) and Dimension(R) kayaks; Minn Kota(R) Motors; Scubapro(R) and SnorkelPro; Uwatec(R); and, Eureka(R) Tents. Helen Johnson-Leipold is Chairman & CEO of the company which has more than 25 locations around the world, employs 1,400 people and annual sales of about $300 million.

Visit Johnson Outdoors online at www.JohnsonOutdoors.com .