MotoTron Acquires New Eagle Software
OSHKOSH, Wis., July 1 -- MotoTron, a unit of Brunswick New Technologies (BNT), announced today that it has acquired privately-held New Eagle Software, a systems consulting and software tool provider based in Ann Arbor, Mich. Terms of the transaction were not disclosed.
With its unique RapidHawk(R) product, New Eagle specializes in model-based embedded software development that allows for rapid prototyping and design in such areas as controls for fuel cells and electro-mechanical applications. Rapid prototyping involves machine-generated software codes rather than the traditional hand coding done by software engineers. It is faster and more reliable, offering substantial costs savings and shorting development cycles from years to months, according to Jeff Ehlers, general manager of MotoTron. New Eagle customers include many of the world's leading automakers and largest corporations.
"The addition of New Eagle brings key technology on board to better provide integrated software solutions to our customers," explained Ehlers. "We see numerous synergies that will offer the combined companies a number of new sales and product opportunities. Our technological expertise and market focus are very complementary."
"At MotoTron, our primary goal is to help our customers revolutionize their powertrain and vehicle systems," explained Ehlers. "MotoTron technology is the 'glue' that integrates electrical and mechanical systems to allow electronic and mechanical technologies to work together. New Eagle will enhance those capabilities by allowing rapid design, development and integration for our customers' needs. Further, bringing New Eagle and MotoTron technology together provides for a complete software solution from concept to production, all the way through to service."
"The New Eagle acquisition is another example of Brunswick New Technologies' growing presence in marine electronics, and in enabling the further integration of boat and engine technologies," said T.J. Chung, president of BNT.
MotoTron designs and supplies sophisticated engine control and vehicle networking systems flexible enough to handle a wide range of engine and vehicle applications for both marine and non-marine use. MotoTron is part of Brunswick New Technologies, which is a unit of Brunswick Corporation .
For additional information on MotoTron, see www.mototron.com . For New Eagle, see www.neweagle.net .