Design Continuum Wins IDEA Awards; BusinessWeek and IDSA Laud the Best and Hottest Designs of 2003

Asset Caption: The Polaroid mio instant camera is a 2003 Silver IDEA Award Winner created by Polaroid Corporation and Design Continuum. The Polaroid mio instant camera is a compact, contemporary, sleek, trim, portable, easy-to-use camera system that produces convenient, wallet-sized photos. www.dcontinuum.com

Asset Caption: Campingaz Azzuro grill is a 2003 Bronze IDEA Award Winner created by Campingaz and Design Continuum Srl. in Milan, Italy. Featuring Campingaz' unique lighting chamber concept, the Azzuro became the first charcoal barbecue to allow both vertical rotisserie-cooking as well as horizontal grilling. www.dcontinuum.it

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    BOSTON--June 27, 2003--Design Continuum Inc., Design Continuum Srl., and their clients today were awarded three Industrial Design Excellence Awards (IDEA) in a competition co-sponsored by BusinessWeek and the Industrial Designers Society of America (IDSA.) IDEA awards recognize five areas of industrial design excellence: design innovation, benefit to the user, benefit to the business, ecological responsibility, and appropriate aesthetics and appeal. The winning projects are highlighted in a special issue of BusinessWeek on newsstands June 27.
    Design Continuum received awards for two outstanding pieces of client work as well as an ongoing design research program that it sponsors at Syracuse University in Syracuse, New York:

    -- Polaroid Mio: Silver Award Winner

    The Polaroid Mio from Polaroid Corporation is designed to fit between the Polaroid iZone and larger format Polaroid cameras, for both camera size and picture size. It is a simple, 'one button' camera, and is specifically designed to appeal to younger consumers with active lifestyles.

    -- Campingaz Azzuro: Bronze Award Winner

    The Campingaz Azzuro is designed to provide consumers with an expanded grill experience. Campingaz had developed a unique lighting chamber concept, and the Azzuro became the first charcoal barbecue to allow both vertical rotisserie-cooking as well as horizontal grilling.

    -- Syracuse Synergy Project: Bronze Award Winner

    Recognizing a gap in strategy-based undergraduate design curricula in the US, Syracuse University's Synergy Project's long-term objective was to invent a fundamentally new curriculum for tomorrow's leaders to experience and embrace holistic, multidisciplinary design. Synergy is based on the concept that the best solutions are generated through the collaboration of people from a wide range of professional disciplines.

    About Design Continuum

    Design Continuum designs the products and brands that people love to use. Since 1983, the company has helped businesses worldwide drive tangible business value through design. With locations in Boston, Milan and Seoul, Design Continuum's clients include Andersen Windows, BMW, General Motors, MasterLock, Moen, Procter & Gamble, Samsung, TOTO USA and medical companies including Aspect Medical Systems and Roche Diagnostics. For more information, visit www.dcontinuum.com, e-mail info@dcontinuum.com or call (800) 625-5115.

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