Subaru's Bennett to Lend Insight at Hybrid Marketing Comes of Age Panel -

 What:    Subaru of America, Inc., will participate in the upcoming Auto
          Marketing Forum '03 - Jump Start: Forecasting the Auto Market,
          "Hybrid Marketing Comes of Age" panel.

          Hybrid Marketing Comes of Age: The auto industry has remained
          true to traditional media, especially television, but the major
          automakers are also becoming confirmed believers in alternative
          and nontraditional channels including the Internet, affinity and
          event marketing, and so on. Meanwhile, the auto industry is the
          largest ad category and frequently a leader in new media
          developments, but it has not whole-heartedly embraced the cross-
          platform deal-making. How are the major automotive marketers
          evaluating their options?

          The panel will be moderated by Bill Gloede, Editor, Cable World.

          For additional details and to register for the event visit:
          http://primediamarketintelligence.com/jumpstartdetail.html

 Who:     Tim Bennett, Director-Marketing Programs, Subaru of America, Inc.

 When:    Thursday, June 26, 2003 -- 8:00 a.m. to 11:00 a.m. ET

 Where:   The Hilton New York, New York, N.Y.

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About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered near Philadelphia, the company markets and distributes all-wheel drive Subaru vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru is the only car company that offers symmetrical all-wheel drive as standard equipment on every vehicle in its product line. Subaru has been the best- selling import wagon in America for the past 20 years, based on R.L. Polk & Company new vehicle retail registration statistics calendar year-end 2002.

PRNewswire -- June 25