Porsche(R) Cars North America Launches Porsche Approved Certified Pre-Owned Program

ATLANTA, June 25 -- Porsche Cars North America Inc. (PCNA) this month launched Porsche Approved Certified Pre-Owned, a program intended to bring younger buyers to the Porsche brand, strengthen brand loyalty and awareness, and increase the value of pre-owned Porsches.

"Response has been extremely positive," said Peter Schwarzenbauer, PCNA President and CEO. "This is a very agreeable situation for customers and dealers. Dealers can increase traffic and build relationships with new customers, while the customers get a car they can trust from a source they know."

Key elements of the program are a 100-point mechanical and appearance inspection backed by the manufacturer's limited vehicle warranty extension and roadside assistance program. In addition, Porsche Financial Services, Inc. (PFS) will offer new-car financing and lease rates for eligible customers and vehicles.

New Porsches have a four-year/50-thousand-mile (80-thousand kilometer) warranty. The program extends the car's original warranty by an additional two years or 50 thousand miles (80 thousand kilometers). For those cars that are out of warranty, the plan covers them for two years or up to 100 thousand total miles (160 thousand kilometers).

PCNA will support the program and dealers with a marketing and advertising program, including point of sale material, national newspaper and magazine advertising, and an on-line campaign linked to a pre-owned vehicle locator. PCNA will also offer training for dealers.

Porsche Approved Certified Pre-Owned applies to all Porsche models originally sold through PCNA authorized dealers and put into service within the last eight years. Only 1998 and newer models are eligible for PFS financing and leasing.

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., and its subsidiary, Porsche Cars Canada, Ltd., are the exclusive importers of Porsche vehicles for the United States and Canada. A wholly owned, indirect subsidiary of Dr. Ing. h.c.F. Porsche AG, PCNA employs approximately 250 people who provide Porsche vehicles, parts, marketing and training for its 203 U.S. and Canadian dealers. They, in turn, provide Porsche owners with best- in-class service.