Chrysler, TiVo in Agreement to Deliver Branded Entertainment That Highlights New Crossfire

Chrysler Million Dollar Film Festival 'Extreme Films' Are Backdrop Of Entertainment Package That Promotes the New 2004 Chrysler Crossfire

SAN JOSE, Calif., June 25 -- TiVo , the creator of television services for digital video recorders (DVR), and the Chrysler Group announced today that the automaker will air long form content on the TiVo service promoting the new 2004 Chrysler Crossfire. The branded entertainment package will allow viewers to instantly request more information on the new sports coupe and schedule a recording for the five short films selected as finalists in the Chrysler Million Dollar Film Festival (MDFF).

The branded entertainment content package promoting the Chrysler Crossfire will air on TiVo Showcases from July 8 to July 22. One of the most comprehensive Showcases to date, the Crossfire promotion is using some of the most innovative tools TiVo offers. When watching the Crossfire promotion, viewers will have the option to view video clips, schedule an upcoming program airing on SpeedVision featuring the Crossfire, record the exclusive airing of the Chrysler MDFF finalists and even request a CD-ROM that will include detailed information on the features and benefits of the new Crossfire.

Video clips in the Showcase will include a sneak peek at a trailer featuring three of the finalist films chosen in the Chrysler MDFF that feature the new Crossfire. Viewers can schedule a recording to see seven of the short films in their entirety using TiVo's exclusive Ipreview technology. A video clip will provide a preview and information on an upcoming SpeedVision program that features the Chrysler Crossfire. Viewers will be able to schedule the program to be recorded on demand with a click of their remote.

"Chrysler is ahead of the curve in leveraging the powerful lead generation and entertainment content delivery features of TiVo Showcases to build a deeper brand dialogue with this exciting new vehicle," said Marty Yudkovitz, TiVo President. "TiVo is the only DVR that offers these compelling direct marketing opportunities for brands and programmers."

"When we looked at our marketing launch plans for the Chrysler Crossfire, we explored many new mediums," said Bonita Stewart, Director, Chrysler Communications, DaimlerChrysler. "We found that TiVo was ideal for reaching the target audience for the Crossfire, for providing a tangible return on our investment, for results reporting and lead generation. We are excited about the opportunity to offer TiVo viewers such a comprehensive and entertaining showcase to experience the Chrysler Crossfire as well as the Chrysler Million Dollar Film Festival."

The Chrysler MDFF is a partnership between Chrysler, Hypnotic and Universal Pictures, and is one of the largest branded entertainment campaigns in the auto industry. Each filmmaker in the contest was charged with seamlessly integrating Chrysler's new 2004 Pacifica sports Tourer and/or 2004 Chrysler Crossfire sports coupe into their films.

Five filmmakers were chosen as finalists in the 2003 competition by a blue-ribbon panel of industry professionals. The finalists, Victor Buhler (Los Angeles), Paul Cotter (Chicago), Tanja Mairitsch (Los Angeles), Stephen Marro (New York City) and Andrew Mudge (New York City), will now advance to the next phase of the Chrysler MDFF this summer in Los Angeles where they will compete for the grand prize -- a $1,000,000 feature film production deal courtesy of Universal Pictures and Hypnotic. For more information about the CMDFF please visit chrysler.com/filmfest.

About TiVo

Founded in 1997 with the mission to dramatically improve consumers' television viewing experiences, TiVo is the creator of television services for digital video recorders (DVR). TiVo's leadership has defined and inspired the entire category, earning the company patents for pioneering inventions associated with DVR software and hardware design. TiVo was the first to deliver on the promise of consumer choice and control over TV viewing, building a loyal and passionate subscription base with over 97% of customers surveyed recommending TiVo to a friend. With a subscription base over 700,000, TiVo reported $111 million in net revenues for the twelve month period ended April 30, 2003. The company is headquartered in San Jose, CA. Additional information can be found at www.tivo.com.