Stronghold Technologies Publishes Case Study on Ford Dealership Using DealerAdvance to Increasing Sales and Profit
BERNARDSVILLE, N.J.--June 18, 2003--Stronghold Technologies, Inc. (OTC Bulletin Board: SGHT), the developer of DealerAdvance(TM), an enterprise software system leveraging wireless technologies for the automotive retail industry, today announced it has published a case study highlighting just one of the many successful experiences of its growing base of customers. In the past six months, the Company has increased its automotive dealership customers by 58%. During this period of growth for Stronghold, Future Ford Clovis of California became a customer and is the subject of the June 2003 case study. Entitled New Business Development Process Revs Up Profits, the case study discusses how Future Ford Clovis used Stronghold to achieve improved sales and operating efficiencies.
When Future Ford Clovis wanted to maximize the cost of its premium retail location by turning more of its walk-in traffic into automobile sales, the dealership turned to Stronghold. Within months of installing Stronghold's DealerAdvance(TM) system, a Customer Relationship Management (CRM) software application through wireless and wired devices, the customer capture rate nearly doubled. More importantly, through the use of a new Business Development Center and sales processes implemented by Stronghold, sales for the dealership increased by 33%.
"The DealerAdvance(TM) Sales Solution more than pays for itself, and the surge in sales has gotten the sales people excited," said Tommy Cirigliano, co-owner of Future Ford Clovis. To learn more about DealerAdvance(TM) or to read the recently published case study, please go to Stronghold's Corporate Web site at www.strongholdtech.com. The case study is available at no charge. Stronghold account executives are available at 888-880-6477 on the east coast and 888-633-3065 on the west coast for a no-cost phone consultation or an in-person appointment at automobile dealerships to discuss how the Company can reengineer your business processes. Stronghold makes the value proposition for using DealerAdvance(TM) even more compelling by providing a risk-free guarantee on performance.
Stronghold Technologies, Inc., is an innovator in applying wireless technology and process improvement methods to increase business efficiency and sales. The Company has developed an integrated wireless technology, called DealerAdvance(TM), which, among many features, allows automobile dealers to capture a customer's purchasing requirements, search inventory at multiple locations, locate an appropriate vehicle in stock and print out the necessary forms. Through an integrated CRM (Customer Relationship Management) application, the systems sends detailed tasks for prospect and customer follow-up and produces management reports to measure compliance. DealerAdvance(TM) allows sales professionals to increase sales, improve customer follow-up, and reduce administrative costs. Additional information is available at Stronghold's Web site at www.strongholdtech.com.
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