Fleetwood Mac Founder Mick Fleetwood Endorses Kove Car Audio Products

CALABASAS, Calif., June 17 -- The Kove Audio Group, a leading manufacturer of high quality, car audio products, has announced the expansion of its celebrity endorsement campaign. Kove has added music superstar Mick Fleetwood of the legendary band "Fleetwood Mac" to their roster of celebrity endorsers. "The timing of the promotional campaign could not be better, as Fleetwood Mac is on a nation wide tour supporting their new album (say you will) which is a huge seller," said Gary Kovner, Kove Group President.

Ever since Fleetwood Mac burst on the scene 36 years ago, they have blazed an award-winning trail for themselves like few other bands have over the years. To date they have sold millions of records and play to sold out crowds wherever they perform in concert. Fleetwood Mac videos are always on the rotation of the video music channels and their songs fill the radio airwaves with a unique music style all their own.

Mick Fleetwood will appear in Kove Audio's catalog and will be featured in Kove's upcoming advertising campaigns. "Mick has his choice of any product in the world, when professionals of Mick's stature use and support our product line, people tend to take notice and find out more about why Kove products are superior," said Kovner.

Kove has become the car audio brand of choice for many professionals in the pro audio world because of their exclusive use of the patented Aphex sound processing technology. Until Kove brought Aphex to the consumer market it was only available to the recording and concert industry as well as to the broadcast media business. Aphex adds a level of sound enhancement never before achievable to the consumer market. "Kove's Aphex is truly addicting," stated Mick Fleetwood. "In fact, Aphex technology helped to save the Rumors LP by adding back many of the harmonics that we lost when we were mixing the album," stated Fleetwood.

Gary Kovner, Kove Group President has a long history of endorsement with some of the music world's biggest stars including Poison, Everlast, Jane Wiedlen of The Go Go's, Matt Sorum of Guns & Roses and The Cult as well as Limp Bizkit members Fred Durst and DJ Lethal. The Kove Group was also an advertiser in the Paul McCartney Driving USA tour book last year.

For information on Kove Audio call 888-716-5683, or visit www.koveaudio.com .