Lear Corporation Launches All-New Corporate Website Featuring Latest Technology in Web Design
SOUTHFIELD, Mich., June 17 -- Lear Corporation today announced the relaunch of its corporate website fully integrating the site into Lear's Advance Relentlessly(R) marketing campaign. The Lear Internet site now includes the latest technology for web design and fresh new content on Lear's strategy and results.
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The new site gives visitors around the world immediate access to information resources in four major sections -- About Lear; Investor Relations; Media Relations; and Products & Services -- that provide a complete profile of Lear. By reducing the main navigation to fewer sections, users will be able to access even more information faster.
"Our objective in redesigning www.lear.com was to enable all users to quickly and easily learn who we are and what we do in a format that captures the customer-focused spirit of Lear," said Mel Stephens, Lear Vice President - Investor Relations and Corporate Communications. "With five mini movies that illustrate Lear's complete automotive interior capabilities, as well as striking graphics, the new site informs and entertains while positioning our company as the world's leader in automotive interiors."
The creative development of the redesigned Lear website follows a review of other world-class websites and research on the types of users that visit the Lear domain. The work was done in partnership with Campbell-Ewald, the nation's sixth-largest advertising and marketing communications network.
Lear Corporation, a Fortune 500 company headquartered in Southfield, Mich., USA, focuses on integrating complete automotive interiors, including seat systems, interior trim and electrical systems. With annual net sales of $14.4 billion in 2002, Lear is the world's largest automotive interior systems supplier. The company's world-class products are designed, engineered and manufactured by 115,000 employees in more than 280 facilities located in 33 countries. Additional information about Lear and its products is available on the Internet at www.lear.com .
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