Elder Automotive Group Unveils All New 2004 XJ8 Jaguar With a Bit of Magic ... Company Celebrates Ten Years of Business at Jaguar of Troy

Friday, June 20th event scheduled at dealership from 7 to 10 p.m.

TROY, Mich., June 16 -- It's a grand 10th year celebration for the Elder Automotive Group's Jaguar of Troy location at 1815 Maplelawn in Troy, Michigan. It is also a celebratory unveiling of the brand new exquisite 2004 XJ8 Jaguar with all the forward features of tomorrow and the premium, time-honored classic Jaguar lines.

Adding to the evening's excitement is the special performance by illusionist, Jon Ross. He will work his magic on the audience and will make the new Jaguar appear with his magical mystical skills. Also featured this evening will be performers from the famous Canadian Cirque Productions entertaining with acts of contortion, strength and beauty of living statues. Cocktails and hors d'oeuvres will be served.

In all, the evening will prove to be entertaining and exciting, a fitting launch of the extraordinary new XJ8 series sedan built on an aluminum frame which is lighter and adds to the automobile's performance. On Friday evening, June 20th, Irma Elder, Tony Elder and Robert Elder, together with the Jaguar of Troy staff will officially unveil the automobile in this market.

The new 2004 Jaguar XJ8 is said to be one of the most technologically sophisticated Jaguars to roll off the assembly line. The first all-new version of Jaguar's flagship developed under Ford Motor Company ownership features an aluminum frame for strength, weight and performance and is setting new standards for efficient use of the strong and lightweight material. It is available with a 390-horsepower supercharged V8 engine and 5.0 second zero-to- 60 time. Antilock brakes, emergency brake assist for panic stops, traction control and stability control are all part of the XJ's impressive list of standard equipment which also includes rain-sensing windshield wipers, burl walnut interior trim, computer controlled air suspension and twilight sensing Xenon headlights. This extraordinary new automobile is available for immediate delivery from Jaguar of Troy. Prices begin at $59,300.

Family owned and operated, The Elder Automotive Group has set the benchmark for a woman-owned business in the United States. After taking over the wheel of the original Troy Ford dealership (now named Elder Ford) in 1983, Irma Elder has grown the corporation into one of the most successful in the country. Annual sales for 2002 were in excess of $630 million.

This Michigan-based corporation employing over 300 people now encompasses Elder Ford of Troy, Michigan; Jaguar of Troy (the number one Jaguar dealership in the world in volume of automotive sales and the recipient of numerous Pride of Jaguar Awards for customer satisfaction); Saab of Troy, Michigan (the number one Saab dealership in the United States in volume of automotive sales); Aston Martin of Troy, Michigan; Signature Ford Lincoln Mercury Jeep of Owosso, Michigan and Signature Ford of Perry, Michigan. In early 2002 the Elder Automotive Group opened Aston Martin Jaguar of Tampa, Florida, with much acclaim for its innovative design as well as its sales accomplishments and awards during the first year of operation.

For further information, please telephone (248) 614-3170