Harley-Davidson, Inc. Comments on Retail Motorcycle Sales

MILWAUKEE, June 16 -- Harley-Davidson, Inc. today announced clarifying remarks in light of a nonintentional comment that one of its executives made regarding the prospect of strong June retail sales of Harley-Davidson motorcycles. The comment was based on 10 days of June retail data.

"There has been significant speculation regarding retail sales of Harley- Davidson motorcycles in the second quarter. While we don't release mid- quarter information on dealer retail sales, we do know that many stakeholders attempt to use motorcycle industry data to estimate performance of our U.S. dealers," said Jeffrey L. Bleustein, chairman and chief executive officer of Harley-Davidson, Inc. "We caution investors that retail sales data can be volatile over short periods of time and that positive or negative comparisons of weekly, monthly or sometimes even quarterly performance need to be taken with a grain of salt. We are pleased with the retail performance our dealers have experienced since the weather improved in the second quarter. The quarter is still a few weeks from being over, but we are expecting that Harley-Davidson retail registrations in the quarter will grow faster than the overall motorcycle industry."

The Company does not regularly provide mid-quarter updates and has no intention of doing so in the future.

The Company intends that the statements in this release regarding retail sales for the second quarter are "forward-looking statements" intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated as of the date of this release, including the risks and uncertainties cited above. Shareholders, potential investors, and other readers are urged to consider these factors in evaluating the forward-looking statements and cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included in this release are only made as of the date of this release, and the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services, Inc. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport and sport-touring motorcycles. Harley-Davidson Financial Services, Inc. provides selected financial services to Harley-Davidson dealers and customers.