IRWIN Industrial Tools to Sponsor Kurt Busch in Four Races
BROOKLYN, Mich., June 14 -- It was announced today that Kurt Busch's #97 Roush Racing Ford will don the new trademark blue and yellow colors of IRWIN Industrial Tools beginning with the NASCAR Winston Cup race at Daytona International Speedway on July 5, 2003. The announcement was made at Michigan International Speedway, site of this weekend's Winston Cup Series event.
IRWIN will also be the primary sponsor of the #97 Ford for the Chicagoland Speedway race on July 13th as well as the races at Talladega SuperSpeedway (Sept. 28th) and Lowe's Motor Speedway (Oct. 11th).
IRWIN Industrial Tools manufactures and distributes professional grade hand tools and power tool accessories worldwide for trade professionals who demand superior performance and durability on the job. IRWIN Industrial Tools' brand portfolio features user-preferred category leaders such as IRWIN(R), Vise-Grip(R), Marathon(R), Quick-Grip(R), Speedbor(R), Strait- Line(R), Unibit(R) and Hanson(R).
"We are extremely proud to be associated with Kurt Busch and the Roush organization," said Neil Eibeler, President, Tool and Hardware Sales Group of North America for IRWIN. "In many ways, the racing team shares IRWIN's attitude - uncompromising, consistent and tough attitude on the job."
"We're excited to have IRWIN on board for not just one, but four races," commented Kurt Busch, driver of the #97. "I am really excited about their commitment to our program. We run well at each of those four tracks, so we'll give it our best effort to take IRWIN to Victory Lane!"
In addition to Busch's car, IRWIN will also have added visibility at various race tracks. The state-of-the-art "Workshop" mobile marketing unit, featuring IRWIN products, will be at 15 races in 2003 beginning with the Daytona race in July. In addition, consumers will see H2 Hummers, dressed in IRWIN's blue and yellow, at those races as well as other high-traffic events. Two show cars will be seen at various retail outlets.
IRWIN Industrial Tools manufactures and distributes professional grade hand tools and power tool accessories worldwide for trade professionals who demand superior performance and durability on the job. IRWIN Industrial Tools' brand portfolio features user-preferred category leaders such as IRWIN(R), Vise-Grip(R), Marathon(R), Quick-Grip(R), Speedbor(R), Strait- Line(R), Unibit(R) and Hanson(R). For more information about IRWIN's line of hand tools and power tool accessories, call 1-800-GO IRWIN or visit www.IRWIN.com.
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