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NASCAR SCHEDULE CHANGE REACTION



GM RACING NOTES AND QUOTES; SIRIUS 400:
MICHIGAN INTERNATIONAL SPEEDWAY;  JUNE 13, 2003;  PAGE 1

NOTE: NASCAR officials on Friday announced several changes to the Winston Cup 
schedule for 2004, including the awarding of a second race to California 
Speedway. The second race, set for Labor Day weekend, takes the traditional 
date of the Mountain Dew Southern 500 at Darlington Raceway in South Carolina. 
It is a “twi-night” event, beginning at 5 p.m. Pacific time, which is the 
favored 8 p.m. prime time slot on the East Coast. Darlington, NASCAR’s oldest 
superspeedway, retains both its races for 2004, taking the November date from 
North Carolina Speedway at Rockingham. NCS will retain its traditional February 
event the weekend following the Daytona 500.

JEFF CHEW, MARKETING MANAGER, GM RACING: “I think a schedule realignment was 
inevitable in Winston Cup racing. It’s been talked about for the past several 
seasons. With the shift in the markets, the opportunity to increase our 
presence on the West Coast , and particularly Southern California, in addition 
to the existing race markets already in place makes tremendous sense.”

“We are saddened by the loss of a race at Rockingham, where Pontiac is the 
official car and Chevrolet the official truck, but we are pleased with NASCAR’s 
decision that gives another one of our affiliated facilities, California, a 
second date. The potential exposure, both in the local market and with a night 
race being televised live by NBC in prime time on the East Coast, is absolutely 
beneficial. We look forward to continuing our support of Rockingham, where 
we’ve had a very long, very fruitful affiliation with the track.”

“We’re excited about picking up a second event at California, which is a huge 
automotive market for General Motors. Locally, it gives our Western Region and 
our local dealers another opportunity to leverage one of the premier 
motorsports events on the West Coast, and our track affiliation provides the 
opportunity to leverage both at-track and in-market with promotional activity.”