NASCAR SCHEDULE CHANGE REACTION
GM RACING NOTES AND QUOTES; SIRIUS 400:
MICHIGAN INTERNATIONAL SPEEDWAY; JUNE 13, 2003; PAGE 1
NOTE: NASCAR officials on Friday announced several changes to the Winston Cup
schedule for 2004, including the awarding of a second race to California
Speedway. The second race, set for Labor Day weekend, takes the traditional
date of the Mountain Dew Southern 500 at Darlington Raceway in South Carolina.
It is a “twi-night” event, beginning at 5 p.m. Pacific time, which is the
favored 8 p.m. prime time slot on the East Coast. Darlington, NASCAR’s oldest
superspeedway, retains both its races for 2004, taking the November date from
North Carolina Speedway at Rockingham. NCS will retain its traditional February
event the weekend following the Daytona 500.
JEFF CHEW, MARKETING MANAGER, GM RACING: “I think a schedule realignment was
inevitable in Winston Cup racing. It’s been talked about for the past several
seasons. With the shift in the markets, the opportunity to increase our
presence on the West Coast , and particularly Southern California, in addition
to the existing race markets already in place makes tremendous sense.”
“We are saddened by the loss of a race at Rockingham, where Pontiac is the
official car and Chevrolet the official truck, but we are pleased with NASCAR’s
decision that gives another one of our affiliated facilities, California, a
second date. The potential exposure, both in the local market and with a night
race being televised live by NBC in prime time on the East Coast, is absolutely
beneficial. We look forward to continuing our support of Rockingham, where
we’ve had a very long, very fruitful affiliation with the track.”
“We’re excited about picking up a second event at California, which is a huge
automotive market for General Motors. Locally, it gives our Western Region and
our local dealers another opportunity to leverage one of the premier
motorsports events on the West Coast, and our track affiliation provides the
opportunity to leverage both at-track and in-market with promotional activity.”