viaLink Executive to Address Automotive Market Conference

    DALLAS--June 11, 2003--The viaLink Company (OTCBB:VLNK) announced that Tregg Brown, Senior Vice President of Sales for the viaLink Company, is speaking today in Ann Arbor, Mich., at a conference sponsored by the Automotive Market Research Council. Brown's presentation, "Collaboration and Supply Chain Effectiveness in the Automotive Aftermarket," will discuss the importance of commerce data accuracy, supply chain visibility and trading partner collaboration in building more profitable sales in this fast-growing market. Brown will also discuss the sources of value both suppliers and retailers can realize in adopting these new business processes, from streamlining trading partner interactions to increased sales and margins.
    Also speaking at the conference will be representatives of General Motors, Dana Corporation, DaimlerChrysler, CSK Automotive and the Automotive Aftermarket Industry Association. The Automotive Market Research Council is an international non-profit organization devoted to automotive market research. The AMRC is an all-volunteer organization comprised of market research, strategic planning, forecasting, sales and marketing, and other professionals from approximately 90 manufacturers and suppliers of vehicles and vehicular components.
    The viaLink Company (OTCBB:VLNK) provides advanced e-commerce services to the retail supply chain. We help progressive manufacturers, suppliers, distributors and retailers improve the efficiency of their trading relationships, increase sales and serve their customers more effectively. For more information about viaLink's data synchronization, scan based trading, supply chain visibility and UCCnet registry and publication solutions, call 972/934-5500 or visit viaLink's Web site: www.vialink.com.