7-Eleven, Inc. Announces Co-Branding Test With Chevron
DALLAS, June 10 -- 7-Eleven, Inc. , the largest chain in the convenience retailing industry, announced it is testing a co-branding opportunity with Chevron U.S.A., Inc., a subsidiary of ChevronTexaco Corp., the second largest energy company in the United States.
The companies have selected 20 7-Eleven(R) and Chevron locations in Florida, Texas, and California to feature both brands in a test beginning this summer. Plans call for 11 7-Eleven stores to offer Chevron-branded gasoline and nine Chevron sites to convert their convenience-store format to 7-Eleven.
Currently, there are 30 7-Eleven convenience stores in the United States and Canada that have been selling Chevron-branded gasoline for varying lengths of time and under a number of different arrangements. This summer's test is a more integrated effort to better assess consumer acceptance of the combined offerings.
The terms and conditions of the agreement have not been disclosed. About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Headquartered in Dallas, Texas, 7-Eleven, Inc. operates or franchises approximately 5,800 7-Eleven(R) stores in the United States and Canada and licenses approximately 19,000 7-Eleven stores in 17 other countries and territories throughout the world. During 2002, 7-Eleven stores worldwide generated total sales of more than $33 billion. Find out more online at www.7-Eleven.com .
About ChevronTexaco Corp
ChevronTexaco Corp., one of the world's largest integrated energy companies, is involved in every aspect of the energy industry, from oil and natural gas exploration and production to transportation, refining and retail marketing, as well as chemicals manufacturing and sales and power production. Active in more than 180 countries, ChevronTexaco employs more than 50,000 people worldwide. In the U.S., it markets gasoline in 28 states, through more than 8,000 Chevron-branded retail service stations. For more information, go online to www.chevrontexaco.com .