Embarcadero Systems Corp Unveils Its New Corporate Identity
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ALAMEDA, Calif.--June 10, 2003--Embarcadero Systems Corporation (ESC) announced today the official unveiling of its new corporate identity. The marine, rail, auto and intermodal markets will soon see ESC presenting its new corporate identity. The company has developed a new logo and tag line that work together to portray an in-motion transportation theme. The "shock wave" logo has a modern, edgy look that fits ESC's persona as a leading technology and information system supplier to the entire transportation industry. The tag line, Accelerate Your Business, is short and easy to remember. It delivers a strong message about the number one reason why our customers choose ESC: whether its enabling systems to move cargo or goods, simplifying logistics, or adding visibility across the supply chain, ESC accelerates their business.
"Historically, ESC served primarily the Marine Terminals Company, MTC," explains Ross Gaisor, ESC's Director of Marketing Services. "But recently, we've identified additional intermodel and auto terminal markets suitable to our products and services, and we have enlisted new clients, such as CSX Technology and Florida East Coast Railway that have capitalized on our professional services, customized software solutions, systems integration, and technology service offerings. Gaisor continues, "It was time to rebrand. We're excited about adopting this fresh new look with a technology-centric feel". The new corporate identity will appear in advertising and other company communications channels world-wide.
About Embarcadero Systems Corporation
Embarcadero Systems Corporation, located in the San Francisco Bay Area, specializes in the development and implementation of advanced software and security solutions for the transportation industry through its four business units comprised of: Professional Services, System Integration, Software Solutions, and Technology Services. ESC is a full service information systems supplier providing: mission-critical business analyses, leading edge application designs, disciplined IT deployments, 24x7 technical support, and reliable data center application hosting services. The ESC family of products includes VinTelligent(TM) for vehicle terminal management, VASTAC(TM) for facility security and access control, VoyagerTrack(R) for cargo status and availability, Premier Appointment System(TM) to improve gate efficiency and trucker scheduling, webTAMS(R) for real-time steamship cargo management and status, and CATOS, for highly integrated marine and intermodal terminal management and operations.
Embarcadero Systems, VinTelligent, and VASTAC are trademarks of Embarcadero Systems Corporation, and VoyagerTrack and webTAMS are registered trademarks of Embarcadero Systems Corporation. All other trademarks are the property of their respective owners.
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