WhitePages.com Network Inks New Advertising Deals with Allstate Insurance, Saturn Canada and SBC Yahoo!

Recent Customization Offers Targeted Demographic Opportunities To 200,000 My WhitePages Registrants

SEATTLE, June 9 -- W3 Data, Inc., a leading provider of online directory assistance services, today announced that it has added three major advertisers -- SBC Yahoo!, Saturn Canada and Allstate Insurance -- to its WhitePages.com Network client roster. These advertisers will now have access to the Network's approximate 4.6 million monthly unique visitors(1) and across its reach to more than 650 partner sites that it provides white pages search functionality. WhitePages.com will be a featured exhibitor (Booth 314) at the upcoming AD:TECH conference June 16-18 in San Francisco.

The WhitePages.com Network (comprised of www.whitepages.com, www.whitepages.ca, and www.phonenumber.com) is focused on delivering robust, useful, cost-effective services and tools to consumers and businesses of all sizes, and is consistently ranked among the Top 10 directory resource web sites. The success of the Network has been marked recently by its growth within the market as well as the rapid acceptance of its new registration site, My WhitePages. In less than two months since its launch, My WhitePages -- a free, private, customized version of the site -- approximately 200,000 consumers have registered for its enhanced directory assistance search features. Advertisers can specifically target to the user-supplied aggregated information and criteria, including gender, business vs. personal use, age, income and connection speed.

"The WhitePages.com Network provides a very attractive overall value proposition for our advertisers utilizing an effective, cost-efficient platform to display their message," said Susie Kang, group vice president of consumer services for W3 Data, Inc. "We offer new IAB standard ad units and through the use of specific customer information, rich media, fewer banners and more medium rectangles, allow our partners the opportunity to be more creative and targeted with their approach. Coupled with our great customer service that closes the loop on a complete advertising fulfillment relationship, it's easy to see the proof that branding can work online."

Advertisers are recognizing the viability of the online directory assistance search market, which grew approximately 38% from 2002 to 2003, according to MediaMetrix. And the WhitePages.com Network is outpacing the competition by more than three times average market growth, making it a front-runner for extended, successful partnership programs.

Saturn Canada, SBC Yahoo! and Allstate Insurance join WhitePages.com Network's other ad partners, including long-term clients: Classmates.com, LowerMyBills.com, uDate/Kiss.com, Orbitz and Proflowers. WhitePages.com users utilize the Network for its wide range of personal and business search applications, and in a recent customer survey cited ease-of-use and speed of searching as the two main advantages over the competition. Nearly half of all users (approximately 79% of users are aged 18-44) visit the site more than ten times per month, with 62% of all users accessing the site via a broadband connection.

About W3 Data, Inc.

W3 Data, Inc. (www.w3data.com), formerly known as WhitePages.com Inc., is a leading independent provider of online directory assistance services to consumers and businesses of all sizes. The company serves millions of customers every month and is focused on delivering robust, useful, cost-effective services and tools to help find and identify personal and business contact information. W3 Data incorporates two distinct business groups: Consumer Services -- with free search capabilities via the WhitePages.com Network, which comprises WhitePages.com, WhitePages.ca and PhoneNumber.com -- and Data Solutions, which offers a robust set of tools and directory assistance data sources to meet the varying needs of a broad range of businesses, from the SOHO market to Fortune 100 companies. W3 Data also provides private label solutions powering the directory assistance sections of more than 650 Internet partners. The company succeeds by utilizing the freshest directory assistance information available on the Web and by providing superior search and application functionality with its products. Founded in 1997, W3 Data, Inc. is a privately held company headquartered in Seattle, WA.

(1) according to comScore MediaMetrix -- 04/03