IRWIN(R) Industrial Tools Unveils Global Brand Strategy
IRWIN Name Unites User-Preferred Brands of Professional Grade Hand Tools and Power Tool Accessories
HUNTERSVILLE, N.C., June 9 -- IRWIN Industrial Tools announced today the new global brand strategy for its professional grade hand tools and power tool accessories business. The company is positioning IRWIN as the primary brand for seven user-preferred sub-brands: Vise-Grip(R), Marathon(R), Quick-Grip(R), Speedbor(R), Strait-Line(R), Unibit(R) and Hanson(R). Each of IRWIN's sub-brands will retain its category-leading name while sharing a common IRWIN identity and endorsement. The brand portfolio will also include products marketed exclusively under the IRWIN name.
"We are encouraged by the enormous potential we see for the IRWIN brand worldwide," comments Jim Roberts, Group President, IRWIN. "We have formulated a thoughtful and comprehensive plan to maximize our long term results. Our intent is to continue to build very strong user-preferred brands, supported by new products and aggressive marketing."
Over the upcoming months, both product and packaging will feature IRWIN's new trademark blue and yellow color scheme. IRWIN brand products are available at industrial and contractor supply houses, hardware stores, home centers and automotive tool distributors worldwide.
IRWIN's Powerful Sub-Brands
* IRWIN VISE-GRIP(R): from wrenches to clamps to pliers, VISE-GRIP(R)
locking tools take the place of hundreds of products.
* IRWIN MARATHON(R): residential construction professionals recognize
MARATHON saw blades as the benchmark in the industry for life,
durability and speed of cut.
* IRWIN QUICK-GRIP(R): with their unique "one-handed" design, QUICK-
GRIP(R) clamps give you the ability to clamp faster and easier than ever
before.
* IRWIN SPEEDBOR(R): wood boring bits that feature our patented micro-
groove design to help the cutting edges stay sharper longer.
* IRWIN STRAIT-LINE(R): marking tools that feature innovative design and
quality construction.
* IRWIN UNIBIT(R): step drill bits that feature as many as 13 different
hole size options with one bit.
* IRWIN HANSON(R): taps, dies and extractors built tough to handle the
most difficult jobs.
IRWIN Industrial Tools manufactures and distributes professional grade hand tools and power tool accessories worldwide for trade professionals who demand superior performance and durability on the job. IRWIN Industrial Tools' brand portfolio features user-preferred category leaders such as IRWIN(R), Vise-Grip(R), Marathon(R), Quick-Grip(R), Speedbor(R), Strait- Line(R), Unibit(R) and Hanson(R). For more information about IRWIN's line of hand tools and power tool accessories, call 1-800-GO IRWIN or visit www.irwin.com.
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