Veridiem Announces Subaru As New Customer; Leading Car Company Will Use Marketing Resource Management Software to Help Drive Marketing ROI
MAYNARD, Mass.--June 9, 2003--Veridiem(TM), a leader in Marketing Resource Management software that optimizes marketing effectiveness, today announced an agreement with Subaru of America, Inc, a leading car company that markets and distributes symmetrical all-wheel drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru will use Veridiem software to help drive its nationwide marketing effectiveness and return on investment (ROI) initiative."We want to optimize the marketing investment required to meet our strategic business goals," said Rick Crosson, vice president of marketing for Subaru. "We're working with Veridiem to learn the impact of each marketing mix component on sales, revenue, and market share. Veridiem software will help us to measure and link marketing program results back to our original investment. The objective is to improve marketing ROI across the board in all media and channels," said Crosson.
"Improving marketing ROI is increasingly top of mind for automotive companies," noted Bill Phelan, Veridiem's founder and director of Automotive Solutions. "Subaru is representative of a number of automotive leaders that are looking to new technologies such as Veridiem's Marketing Resource Management (MRM) software to determine the true impact of their marketing investments and thereby increase revenue and brand equity."
Marketing Effectiveness with Veridiem MRM Software
Web-based, secure and intuitive, the patent-pending Veridiem system dynamically collects and maintains all the relevant information business managers and marketing teams need to evaluate marketing effectiveness and drive actions that improve the bottom line. Veridiem applications include:
| -- | Veridiem Marketing Performance Monitor(TM) automatically generates easy-to-use reports to track P&L impact. |
| -- | Veridiem Marketing Planner(TM) for collaborative information sharing and planning process management. |
| -- | Veridiem Marketing Simulator(TM) helps marketers evaluate alternative plans, markets, target segments, media, and programs by delivering rapid what-if analysis capabilities. |
| -- | Veridiem Analytics Workbench(TM) allows internal marketing research personnel or external analytics vendors to work within the Veridiem system to define and manage analytic algorithms and models. |
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly-owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered near Philadelphia, the company markets and distributes all-wheel drive Subaru vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru is the only car company that offers symmetrical all-wheel drive as standard equipment on every vehicle in its product line. Subaru has been the best-selling import wagon in America for the past 20 years, based on R.L. Polk & Company new vehicle retail registration statistics calendar year-end 2002.
About Veridiem Inc.
Veridiem, a leading provider of Marketing Resource Management software, enables Global 2000 companies to increase revenues and brand equity by optimizing their return on marketing investments. The Company's flagship Veridiem empowers marketers for the first time to automatically link results across all sales channels back to the marketing investments that drove them, and quickly identify what's working, what's not, and what will work better. Web-based, secure, and intuitive, Veridiem transforms marketing information into intelligence so marketers can measure the contribution of their investments, drive better business decisions, and achieve a higher return on marketing. Veridiem customers are leaders in automotive and consumer package goods industries. Founded in 1998, Veridiem's international offices are located in the United Kingdom (Email: info-uk@veridiem.com), and corporate headquarters are outside of Boston, MA at One Clock Tower Place, Maynard, MA 01754. Tel: 978.823.7100; Fax: 978.823.7101; Email: info@veridiem.com. URL: www.veridiem.com.
Veridiem, Veridiem Enterprise Marketing, Veridiem Dynamic Marketing Intelligence Platform, Veridiem Marketing Performance Monitor, Veridiem Marketing Planner, Veridiem Marketing Simulator, and Veridiem Analytics Workbench are trademarks of Veridiem, Inc. All other product and company names mentioned are the property of their respective owners.