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Percepta and Ford Win Prestigious E-Learning Award

DENVER, June 4 -- Percepta, a provider of customer management solutions to the automotive industry, and Ford Motor Company Retailer Education & Training received the American Society for Training & Development (ASTD) Excellence in Practice Award. The award was presented on May 18, 2003 at ASTD's International Conference and Exposition held in San Diego, California. Percepta is a joint venture between Ford Motor Company and TeleTech Holdings, Inc. , a leading global provider of customer management solutions.

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Percepta designed and developed the award winning "L2e: Learn to Earn" Web-based training program for Ford. The interactive program provides training to Ford, Lincoln and Mercury dealerships on how to use the Internet to attract and retain customers.

"Our analysis revealed our dealership sales departments needed help in using the Internet to attract and retain customers," said Nancy Nagle, director, Ford Retailer Education and Training. "We partnered with Percepta to develop a training program to assist Ford dealerships in interacting with Internet-informed consumers and to use this information to convert Internet leads into sales. We are very pleased with Percepta's solution and believe it has had a positive impact on our dealerships' customer interactions."

"We are delighted to receive this distinguished award in conjunction with Ford," said Tom Loberto, Percepta's Chief Executive Officer. "Our design is customized to the dealership environment and provides interactive scenarios that simulate real-life customer situations. The online training tool allows for a flexible, 'anytime' learning environment, and we believe it will significantly improve the customer experience and further strengthen Ford's global brand loyalty."

PERCEPTA PROFILE

Established in April 2000, Percepta is a global joint venture with Ford Motor Company and TeleTech Holdings Inc., and provides customer management services and solutions to the automotive industry. Percepta manages new product launch communications, customer satisfaction analysis, concern resolution, dealer assistance, customer management programs and Web-based sales on behalf of various clients in the automotive industry. Percepta operates worldwide from locations in Melbourne, Australia, Toronto, Canada, and Glasgow, Scotland, as well as San Diego, California, Melbourne, Florida and Dearborn, Michigan in the United States.

FORD PROFILE

Ford Motor Company is the world's second-largest automaker with approximately 350,000 employees and operations in more than 200 markets on six continents. Its automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Credit, Hertz and Quality Care.

TELETECH PROFILE

For twenty years, TeleTech has managed the customer experience for some of the world's largest enterprises. TeleTech's innovative customer care services help companies acquire, serve, grow and retain customers throughout the entire relationship lifecycle. TeleTech offers solutions to a variety of industries including financial services, transportation, communications, government, healthcare and travel. With a presence that spans North America, Asia-Pacific, Europe and Latin America, TeleTech provides comprehensive customer care services to global organizations. Additional information on TeleTech can be found at www.teletech.com.

FORWARD LOOKING STATEMENTS

All statements not based on historical fact are forward-looking statements that involve substantial risks and uncertainties. In accordance with the Private Securities Litigation Reform Act of 1995, following are important factors that could cause TeleTech's actual results to differ materially from those expressed or implied by such forward-looking statements, including: TeleTech's ability to predict future revenue and associated costs; lower than anticipated customer management center capacity utilization; the loss or delay in implementation of a customer management program; TeleTech's ability to build-out facilities in a timely and economic manner; greater than anticipated competition from new entrants into the customer care market, causing increased price competition or loss of clients; the loss of one or more significant clients; higher than anticipated start-up costs associated with new business opportunities and ventures; TeleTech's ability to predict the potential volume or profitability of any future technology or consulting sales; TeleTech's agreements with clients may be canceled on relatively short notice; and TeleTech's ability to generate a specific level of revenue is dependent upon customer interest in and use of the products and services of TeleTech's clients. Readers are encouraged to review TeleTech's 2002 Form 10-K, first quarter 2003 Form 10-Q and other publicly filed documents, which describe in greater detail these and other important factors that may impact TeleTech's business, results of operations, financial condition and cash flows. TeleTech undertakes no obligation to update its forward-looking statements after the date of this release.

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