Budco's Creative Team Designs Materials For Ford Centennial

Work Recognized For Excellence By Direct Marketing Association

DETROIT, June 4 -- Budco, the Highland Park based marketing and distribution company, was contracted by Ford Motor Company to design a number of communication materials in support of its 100th anniversary celebration. The company was responsible for the following:

-- Promotional materials for Ford dealers to promote the Centennial at individual dealerships nationwide

Dealers are able to select promotional materials, some customized to the dealership

-- Decoration for Ford Motor Company's Regent Court Headquarters, Dearborn, MI

  Signage and flags intended to create excitement among the work force

  --  Commemorative 100th Anniversary coin and holder
  Collector edition centennial coin that joins others created over the years

  --  Commemorative event "passport"

This booklet is provided to all registered guests containing a schedule of events

In the early planning phase for the Centennial, Budco created the "look," which has come to be representative of the event nationwide. The look is distinguishing, and focuses on the product and its evolution over the last 100 years.

The Direct Marketing Association of Detroit recently notified Budco that it would receive an award at a June 12 ceremony for its creative work supporting the Centennial.

Budco has been responsible for other activities associated with the Centennial as well: the official registration web site, enrollment requests, scheduling and ticket sales, and assembling and fulfilling custom guest registration packets. Budco will also provide onsite ticket sales support.

Ford Motor Company has been a customer of Budco since the company was established in 1982.

Budco helps organizations solve business communication problems and build dialogue with their customers by developing and executing marketing solutions. The company uses a variety of traditional and digital marketing competencies in innovative ways to do this. Founded in 1982, the company's vision is to be recognized as the leader in providing dialogue business solutions, measured by customer loyalty, attracting and retaining outstanding employees, community involvement and financial growth. Clients include Allied Domecq, DaimlerChrysler, Ford Motor Company, General Motors, HoneyBaked Ham, McNeil Consumer Health and Specialty Pharmaceuticals (a division of Johnson & Johnson), SBC, TAP Pharmaceutical, VW/Audi, and Walt Disney Co. Additional information about Budco is available at www.budco.com .