Stronghold Technologies Announces New Customer Contracts In California

    BERNARDSVILLE, N.J.--June 4, 2003--Stronghold Technologies, Inc. (OTC Bulletin Board: SGHT), the developer of DealerAdvance(TM), an enterprise software system leveraging wireless technologies for the automotive retail industry, today announced the signing of two new customers in California.
    With 19 dealerships in California using DealerAdvance, the Company continues its momentum of gaining share in one of the largest automobile markets in the country.
    Folsom Lake Ford of Sacramento, California purchased the DealerAdvance Sales Solution after the successful completion of a two-month trial period. DealerAdvance is a software program that integrates dealership applications to generate real performance benefits, including an increase in car sales, improvements in customer follow-up, and reduced administrative costs. Folsom Lake Ford decided to make its purchase after realizing a significant gain in new and used car sales.
    Following the success at Folsom Lake Ford, Stronghold executed a DealerAdvance sales agreement with Folsom Lake Toyota of California, a separate dealership operating under the same ownership group as Folsom Lake Ford. Confident of the results to be attained with the DealerAdvance system, management of Folsom Lake Toyota consummated the purchase without a trial performance period.
    Stronghold's services included the implementation of a business development center (BDC). The BDC was designed to meet the specific requirements for Folsom Lake Ford and Folsom Lake Toyota for customer follow-up and service. The BDC more effectively leverages information gained through the use of DealerAdvance. The sales people log information about prospective buyers and utilize the system to consummate the purchase of an automobile. The sales people are then able to go to the BDC and, using a series of workstations, access this information to conduct their follow-up tasks. Through a series of management reports, the sales people are held accountable to completing their tasks to get unsold customers back into the dealership to make a purchase.
    This formal approach of daily visits to the BDC is increasing the number of appointments that are set and prospects that return to the dealership to purchase an automobile. Information from DealerAdvance is accessible from BDC workstations and at the sales "tower" for access by dealership management. As part of the BDC deployment, Stronghold provides dealership employees with specialized consultation and training on sales techniques and proven industry practices.
    Folsom Lake Ford has over 40 employees on the floor of the dealership every day to service customers and sell cars. The sales force utilizes the BDC's eight workstations to conduct sales and follow-up activities. It is estimated that a minimum of 125 man-hours per week are spent in the BDC.
    "Stronghold's system has definitely had a positive impact on our dealership," said Paul Campagna, General Sales Manager at Folsom Lake Ford. "Improvements can be seen from an organizational perspective and, more importantly, in the sales process. We've been capturing significantly more customer information. This has given us an advantage in our efforts to increase sales. With the information in our system, we've been able to better organize our sales initiatives and have had more accountability of our staff and programs.
    "DealerAdvance technology and Stronghold selling processes also have enabled us to pay closer attention to our customers, which has further contributed to increasing our automobile sales. Along the same lines, throughout the installation and implementation process -- and even today -- one of the most impressive deliverables from Stronghold has been their commitment to us -- their customer. Stronghold's people stood behind their product and worked with us to get maximum results. Stronghold practices what it preaches."
    Stronghold's DealerAdvance system delivers a Customer Relationship Management (CRM) software application and has been designed to maximize the revenues and reduce the operating expenses of automobile dealerships. The system is designed to increase sales by effectively capturing a greater percentage of unsold customer prospects and maximizing customer "be-back" (return) and closure rates. Automobile dealership employees using the systems can access customer history and contact information, as well as a personal calendar and instructions on follow-up tasks, creating a highly effective communications tool for business development.
    Among the unique features of DealerAdvance, users are provided with current and comprehensive information and data for new and used car inventory (on a real-time basis) and all competing products, and management is provided with data and analysis on each member of a sales team.

    Stronghold Technologies, Inc., is an innovator in applying wireless technology and process improvement methods to increase business efficiency and sales. The Company has developed an integrated wireless technology, called DealerAdvance(TM), which, among many features, allows automobile dealers to capture a customer's purchasing requirements, search inventory at multiple locations, locate an appropriate vehicle in stock and print out the necessary forms. Through an integrated CRM (Customer Relationship Management) application, the systems sends detailed tasks for prospect and customer follow-up and produces management reports to measure compliance. DealerAdvance(TM) allows sales professionals to increase sales, improve customer follow-up, and reduce administrative costs.

    The statements contained in this press release that are not historical facts are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 ("the Securities Act"), as amended and the Private Securities Litigation Reform Act of 1995. Such forward-looking statements may be identified by, among other things, the use of forward-looking terminology such as "believes," "expects," "may," "will," "should," or "anticipates" or the negative thereof or other variations thereon or comparable terminology, or by discussions of strategy that involve risks and uncertainties. In particular, the our statements regarding the anticipated growth in the markets for the our technologies, the continued development of our products, the approval of the our Patent Applications, the successful implementation of the our sales and marketing strategies, the anticipated longer term growth of our business, and the timing of the projects and trends in future operating performance are examples of such forward-looking statements. The forward-looking statements include risks and uncertainties, including, but not limited to, the timing of revenues due to the uncertainty of market acceptance and the timing and completion of pilot project analysis, and other factors, including general economic conditions, not within our control. The factors discussed herein and expressed from time to time in our filings with the Securities and Exchange Commission could cause actual results to be materially different from those expressed in or implied by such statements. The forward-looking statements are made only as of the date of this filing and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.