Raycom To Continue to Sell TRAC Sponsorships and Advertising
CHARLOTTE, N.C.--May 29, 2003--Team Sports Entertainment, Inc. (OTCBB: TSPT), parent company of Team Racing Auto Circuit (TRAC), retained Raycom Sports of Charlotte, North Carolina in April, 2003 to sell and market all of TRAC's in-house and league-wide sponsorships including television.Since that time, Raycom has contacted, had discussions with, or met with over 70 potential sponsors in over 20 different advertising categories. They are taking a vertically integrated package to the market that not only launches sponsorships, but can also guarantee category exclusivity.
"Even though Raycom has not finalized any sponsorship sales, we are pleased they have created a single package that includes elements at the team, event, and league level, as well as national television inventory. Also, guaranteeing category exclusivity is a major benefit of starting this league with a blank sheet of paper," said Terry Hanson, President and COO of TRAC. "We were able to put together a package that offers the most possible value to sponsors. Couple that with our relationships with ESPN, Speedway Motorsports, Moag & Company, Riley & Scott, and others, the combination makes this a very strong package." Raycom, who has a stellar reputation with its ACC Basketball deals, has provided a sales staff of six that continues to aggressively pursue this business daily.
Team Racing Auto Circuit (TRAC) is a newly formed national motorsports league to be televised live on ESPN and ESPN2 beginning in May, 2004. By combining the best qualities of traditional motorsports with the best attributes of traditional team sports leagues, TRAC is creating a new and exciting form of stock car racing designed to reach the mainstream sports fan. Initially, the league is expected to consist of six, four-car teams that will be located in major U.S. cities with motorsports venues in the area. Each team will represent its city or region and will participate in a season long schedule of races, and conclude with a season-ending championship race.
Forward-looking Information: