Jeff Gordon and DuPont Team Up for Nationwide Auto Safety Tour; Safe Driving Simulator and Exhibit Will Help Teens `Get Real Behind the Wheel'
WILMINGTON, Del., May 29, 2003 -- DuPont is teaming up with four-time NASCAR(R) Winston Cup Champion Jeff Gordon on a nationwide auto safety tour urging teens to "Get Real Behind the Wheel."
Throughout the next six months, an interactive exhibit will make more than 20 appearances in 11 cities at teen-friendly summer concerts, NASCAR(R) events, fairs, festivals and other venues. Teens will test their skills in hazardous driving conditions using a specially designed DriveSafety(R) simulator, housed within a 45-foot "Get Real Behind the Wheel" trailer.
In addition to the simulator, the traveling exhibit will include interactive displays showcasing the contributions of DuPont science to auto safety. Participants can witness a "batters-up" type demonstration of shatter-resistant glass, learn how head-up display systems allow drivers to keep their eyes on the road and see an air bag inflate and deflate without having to have an accident. Teens can also have their picture taken with Jeff Gordon's likeness and an actual DuPont #24 show car "Get Real Behind the Wheel" t-shirts, temporary armband tattoos, safety flashlight key chains and license plate holders will be distributed to help attendees spread the word about auto safety.
"I'm proud to have been part of the DuPont team for more than 10 years," Gordon says, referring to his sponsor. "DuPont science helps keep me safe, both on and off the track. For example, my helmet is made of DuPont(TM) Kevlar(R) fiber and my uniform is made from DuPont(TM) Nomex(R) fiber. To protect consumers, DuPont currently makes more than 65 contributions to the world of auto safety in the areas of collision avoidance, injury mitigation and security. `Get Real Behind the Wheel' is a terrific way to highlight the importance of auto safety."
Teens who can't experience "Get Real Behind the Wheel" in person can log onto http://www.dupont.com/ and click on the "Get Real" icon to reach a site where they can compete for monthly prizes in the "Get Real and Win" driving challenge -- an arcade-style safety game. The "Get Real" Web site will also feature auto safety tips, real-life teen driving experiences and other features.
According to the National Highway Traffic Safety Administration, half of newly licensed teens are involved in an accident within their first year of driving.
For collision avoidance, DuPont contributes a key component to Head-Up Display Systems. Originally used to help military fighter pilots navigate their aircraft without looking down at their gauges, these systems are now being incorporated into cars to help drivers keep their eyes on the road - literally. DuPont helps make this technology possible with The Wedge(TM) -- a layer of DuPont(TM) Butacite(R) PVB sheeting that projects, without distortion, important information such as speed and fuel gauges onto the windshield.
DuPont(TM) SentryGlas(R) Plus interlayer is revolutionizing automobile windows to help keep drivers safe during accidents and deter theft. A plastic inner layer that is 100 times more rigid and five times stronger than the material in traditional auto glass, SentryGlas(R) Plus is designed to stay intact during an accident, preventing occupants from being thrown through side windows, where they have a 25 times greater chance of being killed.
Air bags are quickly becoming just as important a safety asset in cars as safety belts. They help save nearly 1,500 lives every year and help reduce the risk of serious/fatal injuries by up to 55 percent. DuPont is the leading supplier of the nylon fibers used in air bags and the materials that deploy them.
Get Real Behind The Wheel DuPont Auto Safety Tour '03 May 29 Rodney Square Wilmington, Del. May 31 Cherry Hill Mall Cherry Hill, N.J. June 28-29 Summerfest Milwaukee, Wis. July 3-5 NASCAR(R) 400 Daytona, Fla. July 18 99X The Big Rock Atlanta, Ga. July 26 B96 Summer Bash Chicago, Ill. August 1-3 NASCAR(R)/Brickyard 400 Indianapolis, Ind. August 15-16 Woodward Dream Cruise Detroit, Mich. September 4-6 NASCAR(R)/Monte Carlo 400 Richmond, Va. September 20-21 LA County Fair Los Angeles, Calif. October 10-11 UAW-GM NASCAR(R)/Quality 500 Charlotte, N.C.
DuPont is a science company. Founded in 1802, DuPont puts science to work by solving problems and creating solutions that make people's lives better, safer and easier. Operating in more than 70 countries, the company offers a wide range of products and services to markets including agriculture, nutrition, electronics, communications, safety and protection, home and construction, transportation and apparel.
DuPont(TM), The Wedge(TM), Kevlar(R), Nomex(R), Butacite(R), and SentryGlas(R) are trademarks and registered trademarks of E.I. du Pont de Nemours and Company.
NASCAR(R) is a registered trademark of the National Association for Stock Car Auto Racing, Inc.
DriveSafety(R) is a registered trademark of DriveSafety.