Aggressive Drivers Beware; Holiday Crackdown May 24-31
Two of Three Highway Fatalities Stem from Aggressive Driving -
Three Deaths a Day in VA-MD-DC
Start of Summer Travel Triggers Stepped-up
Enforcement to Combat Aggressive Driving
Radio and Transit Bus Ads Launched to Heighten Awareness
WHAT: With AAA projecting more than 400,000 greater Washingtonians
hitting the highway over the Memorial Day holiday weekend, more
than 50 state and local law enforcement agencies are cracking down
on aggressive driving as part of the Smooth Operator campaign. A
fact sheet detailing all facets of the campaign is available on
request.
Police agencies are using traditional and unconventional tactics
to stop aggressive driving in its tracks, from highly visible
enforcement in standard police cruisers to "under-cover" unmarked
high-performance Chevy Camaros to cutting-edge technologies.
To heighten public awareness, creative and resonant advertisements
are appearing on regional radio stations and transit buses. The
campaign theme -- "Think There's No Harm In Aggressive Driving?
Think Again" -- aims to stigmatize aggressive driving by
emphasizing its dangers, illegality and other negative
consequences.
WHY: With area congestion at an all-time high, many drivers are acting
out their frustrations by speeding, tailgating, unsafe lane
changes, and running red lights and stop signs. These aggressive
driving behaviors tragically result in increased car crashes,
injuries and fatalities in DC, Maryland and Virginia.
The National Highway Traffic Safety Administration (NHTSA)
estimates that two-thirds of highway deaths last year were related
to aggressive driving behaviors. Applied to the three-
jurisdiction territory of DC, Maryland and Virginia, approximately
three deaths a day stem from aggressive driving behaviors.
WHEN: Today and throughout the initial wave of stepped-up law
enforcement: May 24 through May 31
STORY ANGLES: One-on-one interviews and individual ride-alongs may be arranged with the following:
* Touched by Tragedy -- Maryland resident Judy Hively lost her
mother to an aggressive driving crash. By speaking out for
stepped up enforcement and tougher aggressive driving laws,
Hively is striving to prevent similar tragedies from striking
others. She is available to discuss the crash that took her
mother's life as well as her recent experiences with the
judicial system.
* Police Prevention -- Officers with the scores of regional law
enforcement agencies are targeting aggressive driving with
stepped up monitoring and ticketing. Ride-alongs are available
in:
* High performance unmarked Maryland State Police Chevy
Camaros;
* A one-of-its-kind van equipped specifically to target
aggressive driving; and
* Traditional squad cars.
* Coping with Consequences -- Physicians with Inova Fairfax
Hospital and University of Maryland Shock Trauma Center in
Baltimore who often are called upon to attend to victims of
aggressive driving crashes.
PRNewswire -- May 22
