When Telling the Truth, Go to Truthville; Truthville, New York Gets Taste of Truth About Used Cars To Mark New CARFAX Ad Campaign

Asset Caption: CARFAX Brings the Truth to Truthville, NY - CARFAX (www.carfax.com), industry leader and pioneer of the vehicle history report, launched a new national ad campaign heralding the Truth About Used Cars. CARFAX offered the residents of Truthville, NY, free CARFAX Vehicle History Reports to mark the launch this week. CARFAX President Dick Raines and Vice President Scott Fredericks read Truthville's response to learning the truth about used cars in The Granville Sentinel, their local newspaper.

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    FAIRFAX, Va.--May 21, 2003--CARFAX, the provider of vehicle history services, launched a new national broadcast advertising campaign earlier this week.
    Since the new CARFAX advertising campaign is tagged "The Truth About Used Cars," the company launched it by going straight to people who live the truth...in Truthville, New York, that is.
    The message the CARFAX "Truth About Used Cars" campaign delivers is that only through CARFAX Vehicle History Reports can consumers learn the truth about used cars. Whether they live in Truthville, New York or Truth or Consequences, New Mexico, CARFAX Vehicle History Reports provide consumers the details they need to make informed used car buying decisions.
    Consumers can view the new CARFAX ads on www.carfax.com.
    CARFAX is so confident of the data it provides that the company offers customers two guarantees. The first is a 100% Money Back Guarantee for purchasers if they do not feel satisfied with the information contained in their CARFAX Vehicle History Report.
    The second -- the $5,000 Certified History Guarantee -- is a three-year transferable guarantee included with every "clean" CARFAX Vehicle History Report.
    "Consumers need to know, for example, if a car has been in a major accident, declared a lemon or had its odometer rolled back," said Scott Fredericks, Vice President, CARFAX. "Our new ad campaign demonstrates how CARFAX can help consumers avoid making a $10,000 mistake. From police reports to state inspections, CARFAX has the facts about most used cars."

    Truthville Gets Free Dose of Truth

    The citizens of Truthville, New York seemed to CARFAX to be the perfect recipients of the truth about used cars - "on the house." So, CARFAX offered Truthville residents free Vehicle History Reports on May 19 and 20. Leading up to the offer, CARFAX advertised in Truthville's hometown newspaper, The Granville Sentinel, that "the truth is coming...for free."
    This week's Granville Sentinel ad as well as an article pointed citizens directly to a free CARFAX Vehicle History Reports link.
    "Offering the people of Truthville free Vehicle History Reports was a way for CARFAX to launch its ad campaign in a town where citizens really appreciate 'the truth,'" said John Manchester, Granville Sentinel publisher. "Truthville citizens I've talked to said they would use CARFAX to learn the history of a car they're going to buy - or even of the car they already own."
    "The new CARFAX ad campaign shows, through several humorous scenarios, how used cars won't speak for themselves," Fredericks said. "You've got to get a CARFAX Vehicle History Report, through www.carfax.com or through your dealer, to learn a car's true past."
    CARFAX expects this message will quickly spread nationally. It has already started in Truthville, New York.
    "Living in Truthville reminds me every day that learning the truth is always important," said Buster Wade, who has lived on Truthville Road in Truthville, New York for 20 years. "I tend to make that my daily view of life. But, this week, I'm going to make it my view on used cars."
    And, that's the truth.

    ABOUT CARFAX

    Founded in 1984, CARFAX pioneered the concept of the vehicle history report - the instant background check on any used car. CARFAX Vehicle History Reports can confirm a clean title history or identify serious problems with any used car, including salvage history, odometer fraud, flood damage and more. CARFAX helps millions of consumers and thousands of car dealers avoid buying used cars with costly hidden problems. Using the 17-character Vehicle ID Number (VIN), used car buyers can access over two billion vehicle history records from hundreds of different sources in the CARFAX nation-wide database at www.carfax.com. Every CARFAX Report that confirms a clean title history is backed by the $5,000 CARFAX Certified History Guarantee. CARFAX, Inc., based in Fairfax, Virginia, is a wholly owned subsidiary of the R.L. Polk & Co.

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