Global Beach Inc. Strengthens Automotive Team

    IRVINE, Calif.--May 21, 2003--Global Beach Inc., a leading professional software developer and managed service provider for world-class companies, has appointed two senior industry professionals - Rob Goodyear and Bryan MacGillivray - to strengthen its automotive team and provide senior strategic counsel to Global Beach's clients including Jaguar North America.
    Rob Goodyear joins in the newly created role of Production Director. He previously acted as VP/Internet Strategy at Young & Rubicam's Irvine office, where he planned and directed interactive product development for Ford's Lincoln/Mercury Divisions, Land Rover, SONY, Mattel and other Irvine clients.
    Commenting on his appointment, Goodyear says: "Given my knowledge of interactive products in the automotive sector and commitment to excellence across the entire process from strategy to implementation, I looked at Global Beach's compelling technology offering and saw a unique opportunity to join an independent business that delivers an unbeatable interactive business solution. Our core technology platform has been built using proven ready-to-go Keycast(TM) technology that can be deployed at a fraction of the cost of competitive service offerings. Using this scalable and robust platform, we have the ability to not just conceive interactive strategies, but to understand, develop and deliver end-to-end solutions for our clients that make a real difference to their business performance. By deploying this technology, my team in Irvine are able to provide fast, efficient, measurable and effective solutions for our clients while seamlessly integrating operations with our London team."
    Bryan MacGillivray previously worked as VP/Account Supervisor at Mullen Interactive in Boston, where he managed interactive marketing programmes for the group's two largest accounts - General Motors Certified Used Vehicles and Nextel Communications. MacGillivray also brings extensive automotive industry experience gained while managing fully integrated marketing campaigns for General Motors' North American group and Oldsmobile division. He joins Global Beach as Account Director.
    "I was quite impressed by Global Beach's innovative use of technology to build strong relationships between brands and their consumers," explains MacGillivray. "Global Beach's ability to understand, develop, and deliver solutions that are highly cost effective not only provides return on investment to clients, but also adds value to brand and consumer."
    He continues: "Other agencies do not invest in technology to the extent that Global Beach does. We have an absolute belief that our technology and systems help build powerful brands and know how to prove this; the result is a major competitive advantage and I am eager to make a significant contribution to our growth."
    Commenting on the appointment of Goodyear and MacGillivray to the US offices, Clive Jackson, Chief Executive Officer of Global Beach Group said, "I am delighted that Rob and Bryan have chosen to join Global Beach at this key stage in our development. By using our proven technology platform, our US office can benefit from our strength as a leading managed service provider with more than seven years' global experience in the automotive sector. It is a credit to the unrivalled expertise of our US team, led by Matt Passey, that we are driving the interactive launch programme for the new XJ on behalf of Jaguar Cars (www.thenewxj.com/us) and have a new pharmaceutical sector win. We will continue to help our clients obtain a superior return on technology by conducting more effective marketing and communications initiatives."

    NOTES TO EDITORS

    About Global Beach Inc.

    Global Beach Inc. helps companies stimulate and manage customer demand for their products and services. For the past two years, Global Beach Inc. has seamlessly integrated with Global Beach's London head office and Geneva-based wireless research & development facility to deliver end-to-end managed services for world-class global and European clients. Previously located in New York, Global Beach Inc. relocated to Irvine, California, to deal with the growing demand for its service offering amongst leading automotive manufacturers.
    Global Beach Inc. is a wholly owned subsidiary of The Global Beach Group. The Global Beach Group was founded in 1993, is independent, and has achieved 10 years of consistent revenue and profit growth. It is a top Fifty Sunday Times TechTrack company and its consulting and professional services division is ranked sixth amongst the New Media Age independent interactive companies. The Group currently has offices in London, Irvine and Geneva.
    The Group offers professional services, software development and managed services. Together, these business units have built up an enviable track record for successfully delivering more than 1,500 billable interactive and digital projects over the past ten years. The Group's current customer list includes many blue-chip international brands, such as Ford Motor Company, Jaguar, Jaguar Racing, Hewlett-Packard, The Pearson Group, BT, Prudential Group and GSK.
    Clive Jackson CEO/Founder heads the Group and the IT industry heavyweight Alex Sozonoff (recently retired Hewlett-Packard senior vice-president with a 35-year track record) is non-executive Chairman of the Group.
    With a proven track record of technological development, the Group will continue to expand its operations in 2003/4 by securing major contracts with leading Fortune 500 and FTSE 100 clientele. Clive Jackson's vision thereafter is to leverage the Group's strong financial position and brand to make smart acquisitions, accelerate growth and drive up market share, with a view to one day seeking a dual UK & US public listing. For further information, please visit www.globalbeach.com