Dale Jarrett Racing Adventure, Inc. Signs Sponsorship Agreement With Six Continents Hotels

Contract Leads the Way to Record 2003

DENVER, N.C., May 19 -- Dale Jarrett Racing Adventure, Inc. (BULLETIN BOARD: JVTT) announced today it has signed a sponsorship agreement with Six Continents Hotels (owners of over 3,300 Holiday Inns, Crown Plazas, Staybridge Suites and Intercontinental Hotels), setting the stage for a record-breaking 2003.

Winston Cup Champion Dale Jarrett stated, "We are extremely excited about this project, as it is our second major sponsorship deal in as many months for the Racing Adventure this year. Sponsorships have become a major profit center for the Company as we progress through our growth stages."

Six Continents Hotels contracted to have the Dale Jarrett Racing Adventure featured as a Holiday Inn's Priority Club Reward during their "Raceway to Rewards" promotion April 1 - June 15, 2003.

Owned in part by Winston Cup Champion Dale Jarrett and three-time NFL MVP Brett Favre, Dale Jarrett Racing Adventure, Inc. was incorporated in November of 1998 and is publicly traded under the symbol JVTT. For more information, visit the company's website at www.racingadventure.com or call the company at 1-888-GO-RACE-1 (1-888-467-2231) with any questions.

This press release may contain forward-looking statements within the meaning of the Private Litigation Reform Act of 1995. Such forward-looking statements, particularly as related to the business plans of The Dale Jarrett Racing Adventure to gain market acceptance are based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from the company' expectations and estimates.