Peugeot launches Smartnav as an approved accessory across all models

London, May 19, 2003 -- Peugeot Motor Company Plc announced today that it will be offering Smartnav, the latest innovation in satellite navigation, as an approved accessory across its entire UK model range.

Smartnav, by Trafficmaster, has quickly established a unique position in the satellite navigation marketplace since its launch last year. Compared to other navigation systems, Smartnav is extremely easy to use and routes are prepared using Trafficmaster's unique live, incident, historic and predictive traffic data, making it one of the most advanced systems available - whilst being only around one half of the cost of other navigation systems.

Peugeot sold in excess of 200,000 cars in the UK last year with the third largest share of the UK car market. Smartnav combines navigation with a number of additional motoring services, such as an emergency and breakdown feature and a new Safe Speed (1) option, it is therefore anticipated that it will appeal to a broad range of Peugeot's customers.

Peter Williams, Peugeot's Parts & Service Commercial Director comments: "Demand for satellite navigation has increased significantly over the last 12 months. We believe Smartnav's unique features and high quality traffic content differentiates it from the competition and provides a comprehensive and affordable solution for our customers."

David Martell, Chief Executive, Trafficmaster Plc adds: "This deal with Peugeot represents a significant development for Smartnav and demonstrates there is a growing demand from motorists for in-car navigation and driver information services - we look forward to a long and successful business relationship."

Priced at just £625 fitted including VAT for the standard installation, Smartnav is available to Peugeot customers through its 350 UK dealerships from Monday, 19th May 2003.

- Notes to Editors:

Smartnav represents a major advance in satellite navigation, combining mobile telephony technology developed by Trafficmaster and Motorola, personal assistant support and traffic information taken from Trafficmaster's established network of sensors and cameras that cover over 8,000 miles of the UK's main roads.

- Reference:

1. Smartnav has recently launched Safe Speed, an optional subscription service that alerts drivers when they approach zones monitored by fixed, variable and multi (also known as specs) safety cameras. This option has been designed to protect driving licenses and encourage safer driving.

- About Trafficmaster:

Trafficmaster Plc is a leading journey management company providing high quality satellite navigation, traffic data and vehicle tracking.

Trafficmaster specialises in the provision of high quality, live, dynamic navigation and traffic information. In the UK, the company has developed a state-of-the-art network of nationwide sensors and transmitters that gather and distribute traffic data over 8,000 miles of motorway and trunk routes. Designed, developed and patented by Trafficmaster, the system disseminates the gathered data at the company's headquarters at Cranfield in Bedfordshire, and it is delivered on to the customer through a number of screen or speech-based receivers. These include Smartnav, Trafficmaster Monitor, YQ², Oracle and Freeway units, mounted in the vehicle. Traffic information from Trafficmaster can also be obtained by phoning the 1740 service, which is run in partnership with the RAC and the UK's main mobile phone operators. You can also log onto http://www.trafficmaster.net/, which provides live traffic information on the PC at home or in the office.