New `Green Car' Magazine Targets Emerging Field of Hybrid, Fuel Cell, High-Fuel Economy Vehicles
 Premiere Issue |
A new launch by the publisher of the award-winning Green Car Journal industry newsletter -- a leading information source for the auto industry since 1991 -- Green Car Journal Special Edition is a high-end, full-color consumer magazine that intends to demystify the advanced technologies and vehicles that are bringing a new level of environmental performance to new car showrooms.
"High-profile hybrids like the Honda Civic, Insight, and Toyota Prius, as well as soon-to-come hybrids from Ford, GM, and DaimlerChrysler, are an important part of our coverage," says Ron Cogan, editor and publisher of Green Car Journal Special Edition. "It's just as important that consumers become aware that near-zero emission gasoline vehicles like the Nissan Sentra, Honda Civic, Toyota Camry, Volvo S60, and BMW 325i are also available today, along with many high-fuel economy vehicles offered at new car showrooms. Buyers have the ability to make a difference if they only know where to look."
A veteran auto writer, editor, and publisher for more than 27 years, Cogan launched seven auto enthusiast magazines for the former Petersen Publishing Company (now Primedia) during his 20-year tenure there. He also was the environment/technology specialist during his six-year term as feature editor on the staff of Motor Trend.
Cogan's aim with Green Car Journal Special Edition is to build bridges between environmental interests and the auto industry, two often-divergent camps that have specific viewpoints on automobiles and the environment. Green Car Journal Special Edition provides a forum for serious and even-handed technology and policy discussions amid colorful layouts and exciting feature stories about fuel cell vehicles, alternative fuels, high-performance hybrids, and production vehicles.
"I applaud the efforts of Green Car Journal to translate global environmental issues into language that speaks to each of us," says Jean-Michel Cousteau, renowned explorer and president of Ocean Futures Society. "This will help all of us understand how we can make a difference through our personal choices and the vehicles we choose to drive."
Noted voices of the environment in the premier issue include Carl Pope, executive director of the Sierra Club, and John Adams, president of the Natural Resources Defense Council. Featured auto icons include Robert Stempel, chairman of Energy Conversion Devices and former chairman of General Motors, and Carroll Shelby, developer of the Shelby Cobra and chairman of Shelby American.
Cogan will discuss "green" car topics as well as the new Green Car Journal Special Edition magazine at Business Wire's Automotive Media Breakfast on Wednesday, May 21, joining speakers from Motor Trend and KABC TV.
High-resolution images of the magazine cover and several spreads are available by e-mailing Mackenzie Murphy at mmurphy@greencar.com. Sample pages of the magazine and ordering information are found online at www.greencar.com.