Motor Trend and Automobile Magazine Team Up for First of Quarterly Supplements

Advertisers in Wheel & Tire Guide Include

Pirelli, Tires.com, Tire Rack, Center Line

NEW YORK, May 15 -- MOTOR TREND, the world's #1 automotive authority, and AUTOMOBILE MAGAZINE, America's leading automotive lifestyle magazine, today announced a new series of quarterly single-topic automotive supplements -- the first content jointly produced between the two titles of the PRIMEDIA Consumer Automotive Group.

The first supplement in this series, Wheel & Tire Guide, is distributed in polybags with newsstand copies of both magazines' June 2003 issues. The guide blends the strengths of each publication, combining the product expertise of MOTOR TREND with the lifestyle content of AUTOMOBILE MAGAZINE.

"This is the first time both magazines have teamed up in print content," said David Forgione, group publisher of the PRIMEDIA Consumer Automotive Group. "We are excited about the prospects for future joint ventures as we look to grow our readership and strengthen our leadership position in the automotive category."

Wheel & Tire Guide was created using input from both magazines and features a lead essay by legendary automotive journalist David E. Davis, Jr., editorial advisor to MOTOR TREND and founder/editor emeritus of AUTOMOBILE MAGAZINE. The guide includes information ranging from the latest in wheels, tires and related products, to tire terminology and how celebrities are customizing their wheels.

Advertisers benefiting from the first quarterly supplement include Pirelli, Tires.com, Tire Rack and Center Line. "With this joint effort we've seen advertisers cross over to benefit from the audiences of both publications," said Forgione.

More single-topic outserts are in development, with the next supplement tentatively scheduled for September, covering vehicle care. The Wheel & Tire Guide is available on newsstands now with the purchase of either AUTOMOBILE MAGAZINE or MOTOR TREND.

About MOTOR TREND

MOTOR TREND, a PRIMEDIA publication, was founded in 1949 and has a circulation of 1.27 million and a total readership of 7.5 million. Internationally recognized as the world's #1 automotive authority, MOTOR TREND is one of the leading brands in automotive publishing. The MOTOR TREND brand is comprised motortrend.com; MOTOR TREND Television; MOTOR TREND Radio; Truck Trend; MOTOR TREND International Auto Shows; MOTOR TREND en Espanol; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards program.

About AUTOMOBILE MAGAZINE

AUTOMOBILE MAGAZINE, a PRIMEDIA publication, was founded in 1986 by veteran automotive journalist David E. Davis, Jr., and has a circulation of 645,000 and a total readership of 4 million. Recipient of more editorial awards than any other major automotive publication, AUTOMOBILE MAGAZINE is designed to appeal to the interests of passionate automotive enthusiasts. Its diverse editorial mix includes behind-the-wheel experiences in the world's most fascinating cars, as well as personalities, travel destinations, automotive art, vintage cars and industry trends.

About PRIMEDIA

One of the world's most innovative media companies, PRIMEDIA is leading the industry with its combination of traditional and new media properties. The Company capitalizes on its focused content across print, television, the Internet and live events to offer highly effective integrated advertising and marketing solutions in some of the most sought after advertising demographic sectors including teens, automotive, outdoor, luxury, real estate and business-to-business segments. With 2002 sales from continuing businesses of $1.6 billion, PRIMEDIA is the #1 special interest magazine publisher in the U.S., producing more advertising and editorial pages through its more than 250 titles including Automobile, Motor Trend, New York, Fly Fisherman, Power & Motoryacht, Telephony, Ward's Auto World and American Demographics, than any other media company. It is also the #1 producer/distributor of specialty video with 18 satellite and digital video product lines, including Channel One Network; and the #1 news and information group on the Internet, led by About.com. PRIMEDIA's stock symbol is: NYSE: PRM. More information about the Company can be found at http://www.primedia.com/.

This release contains certain forward-looking statements concerning PRIMEDIA's operations, economic performance and financial condition. These statements are based upon a number of assumptions and estimates, which are inherently subject to uncertainties and contingencies, many of which are beyond the control of the Company, and reflect future business decisions, which are subject to change. Some of these assumptions may not materialize, and unanticipated events will occur which can affect the Company's results.

Media Contact:

Hawley Strait, 212-446-1877, hstrait@sloanepr.com