PRIMEDIA Promotes Steven Rousseau to Regional Vice President and Managing Director for Advertising Sales for Detroit Region

DETROIT, May 14, 2003 -- PRIMEDIA Inc. , the leading targeted media company, announced today that Steven Rousseau, (42), has been promoted to Regional Vice President and Managing Director for Advertising Sales for the company's Detroit region.

In this new position, Mr. Rousseau will focus on expanding advertising sales and marketing opportunities across PRIMEDIA's range of enthusiast magazine and media properties within the Detroit marketplace. Mr. Rousseau will continue to maintain his current responsibilities as Group Advertising Director for MOTOR TREND and AUTOMOBILE MAGAZINE.

"With over fifty automotive titles and a host of other media assets, PRIMEDIA is poised to partner with the Detroit advertising community by providing them with fresh ideas, focused programs and complete marketing solutions that will maximize their advertising dollars by more effectively tapping into the passion of the enthusiast audiences PRIMEDIA serves," said David Ferm, President of PRIMEDIA's Consumer Media and Magazines Group. "Steve is ideally suited for this new position. He has strong relationships with the advertising and marketing community in Detroit and a clear understanding of the diversity of products we have to offer as solutions. We are confident that he can build on his success as Group Advertising Director and deepen our presence in this critical market."

Mr. Rousseau joined EMAP USA, formerly Petersen Publishing, in 1999 as Western Advertising Director of MOTOR TREND. In 2000, Mr. Rousseau was promoted to Publisher of MOTOR TREND and he relocated to Detroit, Michigan. In September of 2002, he was named Group Advertising Director for MOTOR TREND and AUTOMOBILE MAGAZINE after PRIMEDIA acquired the EMAP USA properties and merged the two entities.

Prior to working with MOTOR TREND and AUTOMOBILE MAGAZINE, Mr. Rousseau spent twelve years of his publishing career in the Southern California marketplace working closely to develop integrated marketing solutions and advertising strategies with Asian automotive manufacturers.

Mr. Rousseau graduated from Ferris State University and currently resides in Detroit with his wife and two daughters.

About MOTOR TREND

MOTOR TREND, a PRIMEDIA publication, was founded in 1949 and has a circulation of 1.27 million and a total readership of 7.5 million. Internationally recognized as the world's #1 automotive authority, MOTOR TREND is one of the leading brands in automotive publishing. The MOTOR TREND brand is comprised motortrend.com; MOTOR TREND Television; MOTOR TREND Radio; Truck Trend; MOTOR TREND International Auto Shows; MOTOR TREND en Espanol; and the renowned MOTOR MOTOR TREND Car, Sport/Utility and Truck of the Year Awards program.

About AUTOMOBILE MAGAZINE

AUTOMOBILE MAGAZINE, a PRIMEDIA publication, was founded in 1986 by veteran automotive journalist David E. Davis, Jr., and has a circulation of 645,000 and a total readership of 4 million. Recipient of more editorial awards than any other major automotive publication, AUTOMOBILE MAGAZINE is designed to appeal to the interests of passionate automotive enthusiasts. Its diverse editorial mix includes behind-the-wheel experiences in the world's most fascinating cars, as well as personalities, travel destinations, automotive art, vintage cars and industry trends.

About PRIMEDIA

One of the world's most innovative media companies, PRIMEDIA is leading the industry with its concept of targeted scale through its combination of traditional and new media properties. The company capitalizes on its focused content across print, television, the Internet and live events to offer highly effective integrated advertising and marketing solutions in some of the most sought after advertising demographic sectors including teens, automotive, outdoor, luxury, real estate and business-to-business segments. With 2002 sales from continuing businesses of $1.6 billion, PRIMEDIA is the #1 special interest magazine publisher in the U.S., producing more advertising and editorial pages through its more than 250 titles including AUTOMOBILE MAGAZINE, MOTOR TREND, New York, Fly Fisherman, Power & Motoryacht, Telephony, Ward's Auto World and American Demographics, than any other media company. It is also the #1 producer/distributor of specialty video with 18 satellite and digital video product lines, including Channel One Network; and the #1 news and information group on the Internet, led by About.com. PRIMEDIA's stock symbol is: NYSE: PRM. More information about the company can be found at www.primedia.com.