Bentley Arnage T Film Wins 2003 Telly Award
New DVD Trains Dealer Network and Informs Consumers About the World's Most Powerful Production Sedan, the Next Generation Bentley Arnage
ATLANTA, May 14 -- Bentley Motors has been awarded a coveted "Telly" for its production of "Arnage T: The Ultimate Driver's Bentley". Produced by Gary Pietruszewski, Bentley Franchise Director, the piece serves as a training tool for the company's worldwide dealer sales network and as an in-store infomercial targeted at consumers. The film can be seen @ http://www.executivevisions.com/projectdetails.asp?ProjectID=93 .
Shot on Super 35mm film in 16:9 widescreen format and edited in 24p High- Definition Television (HDTV), the program showcases the awesome capabilities of Arnage T, the world's most powerful production saloon. Professional racer and LeMans winner Justin Bell is captured in dramatic style, pushing the car to its limits around the high banks of the 1.5-mile Atlanta Motor Speedway and at the MIRA Proving Grounds in Nuneaton, Warwickshire, England. Pietruszewski stated, "To truly exhibit the potential of the Arnage T, we had to show it in a performance environment. By using extensive action sequences and car mounted camera techniques, we were able to communicate exactly what the car is all about...the ultimate combination of luxury, power and performance."
The Telly Awards were founded in 1980 and are among the most sought-after awards in the television, commercial and video industry. Pietruszewski, a four-time recipient of the award, worked with strategic communications partner, producer and production company Executive Visions Inc. (EVI) of Atlanta to create the award-winning program.
About Bentley Motors Limited
Established in 1919, Bentley designs and builds the world's most exquisite hand-built motorcars. Based in Crewe, Cheshire, England, Bentley has regional offices and global dealer representation to serve Bentley owners around the world. Bentley Motors is a wholly-owned subsidiary of Volkswagen AG (XETRA:VOWG.DE), the fourth-largest producer of passenger cars in the world and Europe's largest. Brands in the Volkswagen Group include Volkswagen, Audi, Seat, Skoda, Bentley, Lamborghini, and Bugatti. Bentley can be found online at http://www.bentleymotors.com/ .
About EVI
Executive Visions Inc. is a leading producer of Brand-Immersive Experiences(TM) and corporate communications for Fortune 500 companies and other top U.S. and global firms. Since 1986 EVI has enabled clients to maximize shareholder value with innovative communications approaches. Services include the strategic development, creative design and production of celebrity entertainment events, broadcast and high-definition television, corporate meetings, product launches, training programs, DVD and related multimedia. Its clients have included Anheuser-Busch, Apple Computer, BellSouth, Coca-Cola, Harley-Davidson, Holiday Inn, IBM, McDonald's, Merck, Rolls-Royce/Bentley Motor Cars, and Turner Broadcasting. Headquartered in Atlanta, EVI can be found online at http://www.executivevisions.com/ .
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