American Suzuki Extends Special Incentive to U.S. Military Personnel and Reservists
BREA, Calif.--May 13, 2003--American Suzuki Motor Corp. (ASMC) has implemented a $500 customer cash incentive to any active or reserve member of the U.S. armed forces who purchases a model year 2002 or 2003 Suzuki vehicle through July 31, 2003.
The special offer -- across the entire Suzuki line of Aerio, Aerio SX, XL-7, Vitara and Grand Vitara -- also extends to the spouses and children of current military personnel.
"American Suzuki is proud to honor not only the men and women who served in 'Operation Iraqi Freedom' but all U.S. military personnel, reservists and their immediate families," said Rick Suzuki, ASMC president. "American Suzuki already represents tremendous value -- and we're delighted to make it even easier for those serving in the U.S. armed forces to own a Suzuki small car or SUV."
To qualify, active and reserve military personnel must show most recent leave and earnings statement to any of the 440 American Suzuki dealers in the United States.
Military spouses and children can claim the incentive by presenting immediate family member's most recent leave and earnings statement. The military incentive is available through July 31, 2003 and can be combined with any other Suzuki customer cash incentive.
All Suzuki vehicles are backed by "Suzuki's Open Road Promise(SM)," which includes America's #1 Warranty, a 7-year/100,000- mile powertrain limited warranty, a Courtesy Vehicle Program and 24-hour Roadside Assistance.
For more information on Suzuki vehicles, current incentive offers and U.S. dealer locations, go to www.suzuki.com.
American Suzuki has recently accelerated its move further into the U.S. automotive mainstream. The latest J.D. Power and Associates' Initial Quality Study (IQS), showed ASMC as the most improved automotive manufacturer in the industry with a 31 percent improvement in initial quality over the prior year.
Suzuki is also the recipient of a number of recent awards and accolades; among them, the Suzuki Aerio was named Edmunds.com's "Most Wanted Wagon Under $15,000" as part of the automotive Web site's annual compilation of favorite models in a variety of vehicle classes.
Consumers Digest was equally impressed with Suzuki vehicles, designating the Aerio and XL-7 as "Best Buys" for 2003. In addition, AAA selected the Aerio as the annual Auto Guide winner in the under $15,000 category and Kelley Blue Book named it one of its "Top 10 Coolest Cars Under $18,000."
On the safety front, the Insurance Institute for Highway Safety (IIHS) gave the Suzuki Aerio its highest overall rating of "Good" in its most recent 40 mph frontal offset crash tests and designated it a "Best Pick" in the competitive small car category.
The Automotive Division of American Suzuki Motor Corp. (ASMC), Brea, was founded in 1985 by Suzuki Motor Corp. (SMC). ASMC markets automobiles in the United States through a network of approximately 440 automotive dealerships in 49 states. SMC, based in Hamamatsu, Japan, is a diversified worldwide automobile manufacturer. Founded in 1909 and incorporated in 1920, it has 120 distributors in 190 countries.