Global Beverage Group Accelerates Penetration Of Direct-Store-Delivery Marketplace For Beverages With Acquisition Of Entrada Technologies
WATERLOO, Ontario--May 12, 2003--Global Beverage Group (GBG), a leading provider of software solutions for the direct-store-delivery (DSD) industry, has signed an agreement to acquire Entrada Technologies Ltd. of West Palm Beach, FL. Entrada provides DSD companies with a range of mobile applications that automate their sales forces.
"In the beer and wine business and increasingly in soft drink and other DSD operations, distributors are moving from only logistics or order-based data collection to include causal information about their customers' business. This agreement provides GBG with new mobile applications that support this sales model, which will help existing and future customers in all markets drive more revenue from their presales activities," said Ted Hastings, CEO of GBG. Hastings continued, "It also complements our recently announced alliance with Daugherty Wholesaler Solutions, which specifically gives Anheuser-Busch (A-B) wholesalers a mobile application that meets their needs. With the Entrada solutions, all of our customers can gain access to the opportunity for increased revenues.
Hastings added, "What's equally important is that Entrada's applications can be easily integrated into a customer's environment regardless of what route accounting system is in place. In this way, our agreement with Entrada is consistent with GBG's product strategy which is focused on meeting market needs for new technologies and capabilities while allowing organizations to preserve existing IT investments."
GBG currently provides its customer base with a number of mobile applications that run on handheld devices of a smaller form factor. Entrada's offerings expand this portfolio, specifically with a full screen Windows(r) application for a pen-based tablet that helps organizations in multiple vertical markets better manage more complex presales activities and product inventories by automating the collection of comprehensive account level data.
Larry Brown, Chairman of Entrada, said, "Like GBG, Entrada is a customer-centric organization. By combining operations with GBG, our customers will have access to a wider portfolio of applications to improve their business operations and reduce costs. Our customers will also benefit from enhanced support services that a larger enterprise can provide. In addition, with this agreement, Entrada applications will have access to the largest DSD beverage customer base in the market."
GBG will continue Entrada's operations in West Palm Beach, FL.
For more information about Entrada Technologies, visit www.entradatech.com.
About Global Beverage Group
Global Beverage Group provides software solutions for the direct-store and direct-home delivery of beverages. GBG's applications integrate processes throughout the supply chain for wholesalers in the beer, wine and spirits, soft drink, and water markets. GBG customers have the tools they need to more effectively manage their mobile resources, assets and inventory to enhance revenue, reduce operating costs and improve customer service. GBG is headquartered in Waterloo, Ontario with operations in Austin, TX, Charlotte, NC, Durham, NC, Denver, CO, Lancaster, PA and now West Palm Beach, FL.