APC and Prolong Announce New Product Offering for the Sport Compact Market; New Offering Dubbed ``FUSION SERIES'' Aims for Big Sales

    IRVINE, Calif.--May 12, 2003--Prolong Super Lubricants, Inc., operating subsidiary of Prolong International Corporation (AMEX:PRL), today announced a new alliance with APC American Products Company, Inc. to manufacture and market a new series of performance chemicals, the FUSION SERIES(TM), in the fast growing, multi-billion dollar sport compact market.
    FUSION SERIES(TM) includes three essential, easy-to-use chemicals: FUSION Engine Treatment to effectively reduce friction and heat in hotter-running engines, FUSION Injection Charge to clean dirty fuel injectors, and FUSION Octane Juice for a street-legal jolt of extra power. The offering has been specially developed and packaged in bold, contemporary graphics for the sport compact automotive enthusiast. "We received an impressive response from the retail, performance and consumer audiences during the product's debut at SEMA's International Auto Salon Show held recently in the Los Angeles Convention Center," said Brad Harkless, Prolong Super Lubricants Vice President of Sales and Marketing.
    Corona, California based APC, already well-known and highly successful in this significant and rapidly expanding automotive niche, which commands nearly two billion in retail sales, had been seeking a chemical line-extension to its popular exterior, interior and engine modification products. Prolong Super Lubricants has earned enormous customer loyalty and a strong reputation in the motorsports world for its patented engine and transmission treatments and its performance enhancing fuel additives. Prolong is confident the FUSION SERIES products will expand awareness of its performance enhancing automotive chemicals within the growing segment of sports compact enthusiasts.
    "Our teaming up is natural," said Brian Horowitz, CEO and founder of APC. "Both organizations have a passion for being leading edge and the best in their category, for providing customers with premium quality products, and for the sheer enjoyment of helping make our customers' rides look and run their best."
    "We are extremely excited about co-branding and marketing the FUSION SERIES(TM) with APC," said Mr. Harkless. "They are leaders in the sport compact marketplace because they have a thorough understanding of the attitude and culture of their customers, which they satisfy with consistent quality and innovation. We share the same dedication to our customers. FUSION products are for the tuners who care about how their car runs as well as how it looks. Each is easy-to-use. All you need to know is where the oil and gas caps are, and all you need to do is pour it in, and pour it on." The trio of FUSION SERIES(TM) products will be available soon in several leading mass and automotive retailers, speed shops and directly through APC's popular website catalog at www.4apc.net."
    Product information emphasizes that conscientious maintenance rather than any hard core mechanical knowledge is all that is necessary to benefit from using FUSION SERIES(TM) products. The Engine Treatment is formulated to help provide significant heat reduction in the notoriously hotter running compact engines, as well as provide protection against metal-to-metal friction, especially at extreme pressure points. The Injection Juice, recommended for use every 3,000 miles, helps restore optimum fuel efficiency and horsepower by thoroughly removing sludge and carbon deposits. The Octane Juice is formulated for extra boost and maximum horsepower.
    APC products, designs, trademarks and copyrights are the property of American Products Company, Inc. Prolong Super Lubricants products, designs, trademarks and copyrights are the property of Prolong Super Lubricants, Inc. FUSION SERIES(TM) is the joint owned property of American Products Company, Inc. and Prolong Super Lubricants Inc.
    Prolong International Corporation (AMEX:PRL), a consumer products holding company headquartered in Irvine, California, through its operating subsidiaries, manufactures, markets and distributes a complete line of patented lubricant and proprietary automotive, commercial/industrial and household products. The Company's products are marketed and sold under the brand name Prolong Super Lubricants(R) and are used in automotive, industrial and consumer applications. Prolong products are sold throughout the United States at major chain stores and auto retailers and in international markets. More information about Prolong International and its products can be obtained at http://www.prolong.com.

    Certain statements in this news release that relate to financial results, projections, future plans, events, or performance, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and involve significant risks and uncertainties, including but not limited to the following: competition, cost of components, product concentration and risk of declining selling prices. The Company's actual results could differ materially from those anticipated in such forward-looking statements as a result of a number of factors. These risks and uncertainties, and certain other related factors, are discussed in the Company's Form 10-K, Form 10-Q, and other filings with the Securities and Exchange Commission. These forward-looking statements are made as of the date of this release, and the Company assumes no obligation to update such forward-looking statements.