Auto Interiors Show to be Presented by Ward's Auto World
DETROIT, May 8, 2003 -- VNU Expositions has reached a co-marketing agreement with PRIMEDIA in which Ward's Auto World magazine will be the Presenting Sponsor of the annual Auto Interiors Show. The co-marketing agreement allows the two companies to work together to build awareness of their respective brands.
As Presenter, Ward's Auto World will provide its full editorial and marketing support and share its highly recognizable brand with the Auto Interiors Show. The show will continue to be produced by VNU Expositions. The Auto Interiors Show runs next week from May 13 to 15 at Cobo Conference Center in Detroit.
"We are extremely pleased to have Ward's Auto World as presenter of The Auto Interiors Show," said Doug Hope, group vice president, VNU Expositions. "Ward's has been a leading automotive magazine for the last 75 years. Their award winning reporting of news, data and analysis puts industry trends and technology into perspective every month. We are proud to be associated with Ward's."
"The Auto Interiors Show is the largest and most important annual industry event in the world dedicated exclusively to interiors professionals," said Thomas W. Duncan, publisher, Ward's Auto World. "The world's leading interior professionals attend the show to see the latest in vehicle interior products, components, technologies, materials, services, and modules. Interior professionals find here the latest interior design trends in fabrics, adhesives, telematics, and product design that automakers will be using tomorrow. We are honored to be affiliated with this prestigious show."
About VNU
The Auto Interiors Show is presented and produced by VNU Expositions. VNU USA is a subsidiary of Netherlands-based VNU, N.V., one of the world's leading media and information companies. VNU has major market positions in business- to-business publishing; trade shows, seminars and conferences; e-media applications; marketing information; and media information. VNU is active in more than 100 countries worldwide, employing more than 35,000 people, and has annual revenues of approximately $35 billion. For Auto Interior Show exhibitor and registration information, go to www.autointeriors.com, or phone 800-933-8735.