IntelliChoice Announces May GoldStar Lease Award Winners

CAMPBELL, Calif., May 7, 2003 -- Each month, carmakers entice consumers with attractive new car lease rates. And each month IntelliChoice -- a PRIMEDIA company that develops and distributes consumer automobile pricing, specifications, and ownership and leasing cost data -- recognizes manufacturer leases with the lowest rates as IntelliChoice GoldStar Lease Award Winners -- the top ranked manufacturer leases in the country. This month SAAB and Cadillac are offering leases that have garnered IntelliChoice's GoldStar rating. The following are the 4 manufacturer leases that qualify as IntelliChoice GoldStar Leases for April 2003:

  Model          Ttl Net   Ad Rate  Term  Up Front  Expiration  Availability
                Int Rate     Month          Costs*        Date
  2003 Saab
   9-3 SE
   Convertible  -1.56%    $398.90    48     $1999   6.02.2003      National
  2003 Saab
   9-5 Linear
   Sedan         1.66%    $398.89    48      $999   6.02.2003      National
  2003 Cadillac
   DeVille       2.30%       $499    36     $3549   6.02.2003      National
  2003 Saab
   9-5 Linear
   Wagon         2.36%    $408.78    48      $999   6.02.2003      National
  2003 Cadillac
   Seville SLS   2.49%       $499    36     $5449   6.02.2003      National
  2003 Cadillac
   Seville STS   3.01%       $577    36     $5527   6.02.2003      National
  2003 Saab
   9-3 Linear
   Sedan         3.03%    $298.75    36     $1499   6.02.2003      National
  2003 Cadillac
   DeVille DHS   3.32%       $578    36     $3628   6.02.2003      National
  2003 Cadillac
   DeVille DTS   3.46%       $605    36     $3655   6.02.2003      National

*Does not include tax, license or registration. Totals may be higher in some areas. Please see GoldStar Lease Evaluation for details.

In order to receive the IntelliChoice GoldStar rating, a carmaker's lease has to be at least two percentage points lower than the average bank loan rate, which as of May 6 was 5.46%. Monthly IntelliChoice GoldStar Lease evaluations are based on information supplied directly by manufacturers and published in major daily newspapers and on manufacturer Web sites.

Founded in 1986, IntelliChoice is the only company that develops and distributes consumer automobile ownership and leasing cost data. Proprietary IntelliChoice GoldStar Lease evaluations and IntelliChoice AutoLease evaluations are readily and freely available at the IntelliChoice CarCenter web site, www.intellichoice.com.

In addition to being found on the IntelliChoice CarCenter web site, IntelliChoice's proprietary ownership cost information can also be found in the annual editions of IntelliChoice's The Complete Car Cost Guide and The Complete Small Truck Cost Guide, available by calling 1-800-CARBOOK (800-227-2665). IntelliChoice also publishes new and used auto shopping, buying, and selling tools at its CarCenter web site, www.intellichoice.com.

  IntelliChoice is a Primedia Company
.

  About PRIMEDIA

One of the world's most innovative media companies, PRIMEDIA is leading the industry with its concept of targeted scale through its combination of traditional and new media properties. The Company capitalizes on its focused content across print, television, the Internet and live events to offer highly effective integrated advertising and marketing solutions in some of the most sought after advertising demographic sectors including teens, automotive, outdoor, luxury, real estate and business-to-business segments. With 2002 sales from continuing businesses of $1.6 billion, PRIMEDIA is the #1 special interest magazine publisher in the U.S., producing more advertising and editorial pages through its more than 250 titles including Automobile, Motor Trend, New York, Fly Fisherman, Power & Motoryacht, Telephony, Ward's Auto World and American Demographics, than any other media company. It is also the #1 producer/distributor of specialty video with 18 satellite and digital video product lines, including Channel One Network; and the #1 news and information group on the Internet, led by About.com. PRIMEDIA's stock symbol is: NYSE: PRM. More information about the Company can be found at http://www.primedia.com/.

About IntelliChoice

Founded in 1986, IntelliChoice is the first and most trusted company to develop and distribute consumer automobile ownership and leasing cost data. Proprietary IntelliChoice GoldStar Lease evaluations and IntelliChoice AutoLease evaluations are readily and freely available at the IntelliChoice CarCenter web site, www.intellichoice.com.

e-mail ron_dion@intellichoice.com

PRNewswire -- May 7