Yokohama Tire Corporation Partners with Infineon Raceway

Kim Hernandez                                                     John
Cardinale
Yokohama Tire
Infineon Raceway

Phone: 800-423-4544 (ext. 3952)                       Phone: 707.938.8448
(ext. 107)

kim.hernandez@yokohamatire.com
jcardinale@infineonraceway.com



FOR IMMEDIATE RELEASE
YOKOHAMA TIRE CORPORATION PARTNERS WITH INFINEON RACEWAY AS TRACK’S OFFICIAL
TIRE



FULLERTON, CA (May 2003) – Yokohama Tire Corporation has entered into a
partnership agreement with Infineon Raceway making the company the official
tire of the track.



“Yokohama carries an outstanding legacy in motorsports,” said Art Michalik,
Director of Marketing Communications for Yokohama. “Infineon Raceway is one
of the finest racing facilities in the country. The combination of the two,
working together to promote the sport promises to be very exciting.”



The contract, which is multi-year, provides Yokohama with prominent signage
and visibility throughout the facility. In addition, Yokohama is outfitting
all track support vehicles – pace cars, staff vehicles and support trucks –
with its tires.



“The increased visibility this gives us in the motorsports community is
paramount,” continued Michalik. “Our brand exposure increases significantly
among true racing enthusiasts.”



Infineon Raceway hosts one of the busiest schedules of any racing facility,
averaging activities 340 days a year. This newly renovated raceway is home
to events ranging from NASCAR, NHRA, ALMS, SCCA and AFM motorcycle events.





Since 1990, Yokohama has been a sponsor of the Jim Russell Racing Drivers
School, based at Infineon Raceway, supplying them with the latest in
ultra-high performance products for the school’s vehicles. The partnership
with the track itself was a natural progression of that relationship.



“The relationship we have with the Jim Russell Racing Drivers School
continues to be a tremendous positive for us,” added Michalik. “All of the
staff at the school and the programs they conduct are first-class. They test
our tires to the limits giving us valuable feedback for future development.”



Yokohama Tire Corporation manufactures, markets and distributes a complete
line of products for high performance, light truck, passenger car,
commercial truck and bus, as well as off-the-road mining and construction
applications. Yokohama supports the tire care and safety guidelines
established by the Rubber Manufacturer's Association (RMA) and the National
Highway Transportation and Safety Administration (NHTSA).



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