Imre Communications Lands Two New Clients

BALTIMORE, May 5 -- Louisiana Pacific's Specialty Siding Products division and Castrol Heavy Duty Lubricants have selected Imre Communications to provide public relations and marketing services.

"These new clients are important wins for us as we continue to expand our hardware/home improvement business unit," says agency founder and president, David Imre, APR. "We are excited to begin working with each one and leveraging our firm's experience in the industry to deliver powerful results."

Imre Communications will be responsible for handling the launch of LP's SmartSide(TM) line of siding and exterior trim building materials. Now in its 27th year, Louisiana Pacific is headquartered in Portland, Oregon, with manufacturing facilities throughout the United States, Canada and Ireland. LP's Specialty Siding Products is based in Charlotte, NC.

Castrol Heavy Duty Lubricants produces top-quality lubricants for commercial vehicles and off-road equipment. Imre Communications will support the brand and introduce new products to the market. The company is headquartered in Baltimore, MD. Castrol is owned by BP p.l.c., which employs more than 100,000 people worldwide and is present in more than 150 countries.

Imre Communications is a brand communications firm that provides a strategic mix of integrated public relations and marketing services. The firm serves both B2B and B2C clientele, focusing primarily on the hardware/home improvement, insurance and financial services, association and information technology industries. Clients include The Home Depot, Ryobi Technologies, The St. Paul Companies, the Association for Financial Professionals and Johns Hopkins Bayview Medical Center. In its 10-year history, Imre has received more than 50 communications awards for its work, including three national Silver Anvils from the Public Relations Society of America. With 20 employees and billings of $2.7 million in 2002, Imre Communications has offices in Washington, D.C. and Baltimore, and is a Manning, Selvage & Lee Global Network Member. For more information, visit www.imrecommunications.com.

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