American Dairy Association Unveils Life-Size Car Made Entirely Out of Cheese At Richmond International Raceway

ADA Shows Support for NASCAR and Labonte With Cheese Carving and Kicks Off Primary Cheese Paint Scheme on #5 KELLOGG'S/got milk? Car

ROSEMONT, Ill., May 2 -- Today the American Dairy Association (ADA) unveiled the first ever to-scale car made entirely out of cheese at Richmond International Raceway. The "World's Cheesiest Car," an authentic replica of Terry Labonte's #5 Chevrolet, was carved from 3,500 pounds of yellow Cheddar cheese provided by Cabot Creamery ( www.cabotcheese.com ). The carving is the first of its kind, weighing nearly 3,000 pounds and standing 5 feet tall, 12 feet long and 6 feet wide. The ADA commissioned the carving of the life-size cheese car by Jim Victor, to support Labonte and launch the debut of the primary cheese paint scheme on the #5 Kellogg's/got milk? car running during the Pontiac Excitement 400.

"We created the 'World's Cheesiest Car' to help draw attention to our primary cheese paint scheme in a unique and different way," said Julian Toney, Senior Executive Vice President, Domestic Marketing American Dairy Association. "Race fans can view the to-scale cheese carving of Labonte's #5 Chevrolet in vendor row at Richmond International Raceway May 2 and 3."

Jim Victor is a sculptor with more than 30 years experience as an artist and teacher. His sculptures have been featured in the New York Times, Philadelphia Magazine, Der Spiegel and others. Among his many commissions are various food sculptures, including butter sculptures for several state fairs, and chocolate sculptures commemorating entertainment personalities including Mickey Rooney, Anne Miller, Robin Williams, Mayor William Green and others.

"I am used to sculpting large objects out of butter, chocolate and cheese -- such as celebrities and farm-related figures -- but I've never carved a race car," said Jim Victor, professional sculptor. "I am a huge NASCAR fan and a cheese lover so the opportunity to create a to-scale replica of Terry's car out of Cheddar was such a thrill for me."

This summer, NASCAR fans can maximize their racing enjoyment by visiting the ADA's Web site at www.ilovecheese.com or www.kelloggsracing.com to see photos of the "World's Cheesiest Car" and the new primary cheese paint scheme on the #5 Kellogg's/got milk? car, and to get grab-and-go cheese recipes that make "track snacking" simple.

Dairy Management Inc.(TM) (DMI) is the nonprofit domestic and international planning and management organization responsible for increasing demand for U.S.-produced dairy products on behalf of America's dairy farmers. DMI manages the American Dairy Association(R), National Dairy Council(R) and U.S. Dairy Export Council(R).

With sales of about $8 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, piecrusts and ice cream cones. The company's brands include: Kellogg's(R), Keebler(R), Pop-Tarts(R), Eggo(R), Cheez-It(R), Nutri-Grain(R), Special K(R), Rice Krispies(R), Murray(R), Austin(TM), Morningstar Farms(R), Famous Amos(R), Carr's(R), Plantation(TM), Ready Crust(R) and Kashi(R). Kellogg products are manufactured in 19 countries and marketed in more than 160 countries around the world.

Cabot Creamery Cooperative has been in continuous operation in Vermont since 1919 and makes a full line of cheeses, yogurt, sour cream, cottage cheese and butter. Cabot dairy products have won virtually every major award for taste. Over the past three years alone, Cabot has held the titles of "Best Cheddar" and "Best Flavored Cheese" from the World Championship Cheese Contest, "Best Cow's Milk Cheddar" from the American Cheese Society, "Most Outstanding Cheese" from the National Milk Producers Federation and "Best Cheddar" and "Best Aged Cheddar" from the U.S. Championship Cheese Contest. Cabot is owned by the dairy farm families of Agri-Mark, the Northeast's premier dairy cooperative. Visit Cabot at www.cabotcheese.com .

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