American Honda Posts New Records in April
All-Time Record Light Truck Sales
TORRANCE, Calif., May 1 -- Spurred by record sales of Honda and Acura light trucks, American Honda Motor Co., Inc. recorded its best ever April and the third-best sales month in company history with sales of 117,783 vehicles, up 11.2 percent from year-ago totals. Total American Honda sales for the calendar year are running 13.2 percent ahead of last year's pace at 428,289 through the end of April.
Total American Honda light truck sales were up 55.2 percent over last April to 70,513, while year-to-date sales rose 38.1 percent over last year. Leading the surge in Honda light truck sales were the Odyssey minivan, Pilot sport-utility vehicle and the all-new Honda Element. Odyssey posted its third best month since its introduction with sales up 4.6 percent to 14,202, while Pilot and Element posted best-ever months with sales of 9,509 and 6,480 units, respectively.
"We're reaping the rewards of the most ambitious product offensive in our history with six all-new model introductions in the past thirteen months," said Dick Colliver, executive vice president of American Honda Motor Co., Inc.
Led by the MDX luxury SUV and the just-launched TSX sports sedan, Acura sold 15,058 units, an all-time record April and increase of 1.9 percent from last year. The Acura MDX posted sales of 4,720 for the month, surpassing last April's record by 30.2 percent.
American Honda Vehicle Sales For April 2003
Month-to-Date Year-to-Date
April April DSR** April April DSR**
2003 2002 % Chg. 2003 2002 % Chg.
American Honda
Total 117,783 101,847 11.2% 428,289 378,286 13.2%
Total Car
Sales 70,513 72,568 -6.6% 260,454 256,754 1.4%
Total Truck
Sales 47,270 29,279 55.2% 167,835 121,532 38.1%
Import Car Sales 15,219 11,941 22.5% 63,646 46,344 37.3%
Honda Division 10,562 8,196 23.9% 51,731 32,864 57.4%
Acura Division 4,657 3,745 19.6% 11,915 13,480 -11.6%
Import Truck
Sales 12,354 12,341 -3.7% 45,361 51,394 -11.7%
Honda Division 12,354 12,341 -3.7% 45,361 51,394 -11.7%
Domestic Car
Sales * 55,294 60,627 -12.3% 196,808 210,410 -6.5%
Honda Division 49,613 53,655 -11.1% 176,140 185,104 -4.8%
Acura Division 5,681 6,972 -21.7% 20,668 25,306 -18.3%
Domestic Truck
Sales * 34,916 16,938 98.2% 122,474 70,138 74.6%
Honda Division 30,196 13,452 115.8% 104,542 53,781 94.4%
Acura Division 4,720 3,486 30.2% 17,932 16,357 9.6%
MODEL BREAKOUTS BY DIVISION
Honda Division
Total 102,725 87,644 12.7% 377,774 323,143 16.9%
Accord * 33,202 31,349 1.8% 125,849 116,355 8.2%
Civic * 26,026 29,054 -13.9% 98,836 95,649 3.3%
Prelude 0 215 9 1,618 -99.4%
S2000 837 994 -19.0% 2,565 3,417 -24.9%
Insight 110 239 -55.7% 611 929 -34.2%
FCX 0 1
Odyssey * 14,202 13,052 4.6% 49,446 51,247 -3.5%
Passport * 5 400 -98.8% 52 2,534 -97.9%
Pilot * 9,509 33,095
CR-V 12,354 12,341 -3.7% 45,361 51,394 -11.7%
Element * 6,480 21,949
* Domestic
Vehicle Ttl 79,809 67,107 14.4% 280,682 238,885 17.5%
Accord 26,637 27,157 -5.7% 93,081 95,347 -2.4%
Civic 22,976 26,498 -16.6% 83,059 89,757 -7.5%
Passport 5 400 -98.8% 52 2,534 -97.9%
Pilot 9,509 33,095
Odyssey 14,202 13,052 4.6% 49,446 51,247 -3.5%
Element 6,480 21,949
Acura Division
Total 15,058 14,203 1.9% 50,515 55,143 -8.4%
Integra 0 0 0 17
RSX 2,122 2,906 -29.8% 7,704 10,200 -24.5%
CL * 782 1,216 -38.2% 2,974 4,611 -35.5%
TL * 4,899 5,756 -18.2% 17,694 20,695 -14.5%
TSX 1,835 1,836
RL 669 825 -22.0% 2,285 3,174 -28.0%
NSX 31 14 112.9% 90 89 1.1%
MDX * 4,720 3,486 30.2% 17,932 16,357 9.6%
Selling Days 26 25 101 101
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate