Acura Sets All-Time April Sales Record
MDX Luxury SUV Also Enjoys Record-setting Month
TORRANCE, Calif., May 1 -- Acura sales of 15,058 vehicles set a new record for the month of April according to American Honda Motor Co., Inc. Driven by record demand for the MDX luxury SUV and the strong debut of the all-new TSX sports sedan, April 2003 sales were up 1.9 percent compared to the previous monthly record of 14,203 set in April of 2002.
"Despite some new entries in the segment, the MDX continues to connect with SUV buyers who demand performance, luxury and functionality," said Dick Colliver, executive vice president, sales. "And while the entry luxury segment is extremely competitive, judging from the initial numbers, the TSX is going to be a strong player in that segment."
MDX sales of 4,720 were up 30.2 percent compared to last year, and eclipsed the previous April record of 3,486 set in 2002. Year-to-date MDX sales climbed to 17,932, a 9.6 percent increase compared to last year. In its first full month of sales, the TSX sold 1,835 units. The Acura NSX supercar also had a strong month, more than doubling the number of units sold compared to last year.
American Honda Vehicle Sales For April 2003 Month-to-Date Year-to-Date April April DSR** April April DSR** 2003 2002 % Chg. 2003 2002 % Chg. American Honda Total 117,783 101,847 11.2% 428,289 378,286 13.2% Total Car Sales 70,513 72,568 -6.6% 260,454 256,754 1.4% Total Truck Sales 47,270 29,279 55.2% 167,835 121,532 38.1% Import Car Sales 15,219 11,941 22.5% 63,646 46,344 37.3% Honda Division 10,562 8,196 23.9% 51,731 32,864 57.4% Acura Division 4,657 3,745 19.6% 11,915 13,480 -11.6% Import Truck Sales 12,354 12,341 -3.7% 45,361 51,394 -11.7% Honda Division 12,354 12,341 -3.7% 45,361 51,394 -11.7% Domestic Car Sales * 55,294 60,627 -12.3% 196,808 210,410 -6.5% Honda Division 49,613 53,655 -11.1% 176,140 185,104 -4.8% Acura Division 5,681 6,972 -21.7% 20,668 25,306 -18.3% Domestic Truck Sales * 34,916 16,938 98.2% 122,474 70,138 74.6% Honda Division 30,196 13,452 115.8% 104,542 53,781 94.4% Acura Division 4,720 3,486 30.2% 17,932 16,357 9.6% Acura Division Total 15,058 14,203 1.9% 50,515 55,143 -8.4% Integra 0 0 0 17 RSX 2,122 2,906 -29.8% 7,704 10,200 -24.5% CL * 782 1,216 -38.2% 2,974 4,611 -35.5% TL * 4,899 5,756 -18.2% 17,694 20,695 -14.5% TSX 1,835 1,836 RL 669 825 -22.0% 2,285 3,174 -28.0% NSX 31 14 112.9% 90 89 1.1% MDX * 4,720 3,486 30.2% 17,932 16,357 9.6% Selling Days 26 25 101 101 * Honda and Acura vehicles are made of domestic and global sourced parts. ** Daily Selling Rate