The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Avis Recognizes Make-A-Wish Foundation(R) of Metro NY With First 'We Try Harder' Award for Outstanding Community Service

PARSIPPANY, N.J., April 29 -- Avis Rent A Car System, Inc. has today announced that Make-A-Wish Foundation of Metro New York is the initial recipient of a special Avis "We Try Harder" award for outstanding community service. The award recognizes organizations, individuals, and Avis employees who demonstrate outstanding community service efforts. Six winners will be honored throughout 2003 in commemoration of Avis' yearlong celebration of the 40th anniversary of the 1963 launch of the now famous "We Try Harder" company slogan and ad campaign.

Award ceremonies will be held during specially designated pre-game home plate ceremonies at Yankee Stadium in New York City. Present to accept the award will be a representative from Avis, the New York Yankees and the honoree. The first event will be held on Wednesday, April 30th, prior to the 7:05 p.m. game.

"As we 'celebrate a generation of wishes' during the 20th birthday of Metro New York, we are pleased to be recognized by an outstanding organization that also understands the meaning of community service and 'Trying Harder,'" said Patricia Clemency, president and CEO of Make-A-Wish Foundation of Metro New York.

"Avis has made a long-standing commitment to 'Trying Harder' for our customers and the communities we operate in," said Tom Tobias, vice president of North East operations for Cendant Car Rental Group, parent company of Avis. "We're proud to recognize Make-A-Wish and its many volunteers for providing support and hope to so many local New Yorkers."

Avis is the "official rental car company" of The Make-A-Wish Foundation throughout North America and recently awarded the Metro New York chapter with in-kind car rental credits of $7,500 for its use in granting wishes to children throughout the New York area.

About Avis

Avis Rent A Car System, Inc. and its subsidiaries operate the world's second largest general-use car rental brand, providing business and leisure customers with a wide range of services at more than 1,700 locations in the United States, Canada, Australia, New Zealand and the Latin American / Caribbean region. Avis is one of the world's top brands for customer loyalty, ranking as the number one brand overall among 158 ranked in the 2002 Brand Keys(R) Customer Loyalty Awards. Avis is also the official 2003 rental car of The New York Yankees. The company is a wholly owned subsidiary of Cendant Corporation , a diversified global provider of business and consumer services primarily within the real estate and travel sectors. For more information visit avis.com.