ADVISORY/Vespa Celebrates More Than Half a
Century of Italian Design with Historic Memorabilia
Showcase at Boffi Showroom; Upcoming Event
--
WHO: Vespa(R), the world-famous Italian motorscooter, will
celebrate its 57-year history by displaying artifacts at
the Boffi Los Angeles showroom with life-sized models of
Boffi's kitchen designs serving as a backdrop. Scooters
from every decade, Vespa posters, graphics, a collection
of Vespa magazines from 1948 and a film showing the
history of Vespa in cinema will be part of the exhibit.
WHAT: Scooters on display include:
1948 Bachetta 1972/78 primavera
1951 Allstate Concourse 1974 rally 200 MOD
1955 150cc grand sport 1976 rally 200 concourse
1962 160cc grand sport 1999 PX 200 European version
1966 super spring concourse 2000 ET4
1967 180cc super sport concourse
WHEN: Thursday, May 1, 2003
6-10 p.m. -- opening night
Exhibit on display through Thursday, May 8, 2003
10 a.m.-6 p.m.
(closed Sunday and Monday)
WHERE: Boffi Los Angeles showroom, tel. 310-458-9300
1344 Fourth St., Santa Monica, CA 90401
INTERVIEW/
PHOTO OPPS: -- Photograph rare Vespa memorabilia in a setting that
promotes Italian design
-- Interview Mark Robinson, president of Boffi
Los Angeles, and Darell Malamut, vice president of
Vespa California about the correlation between the
design of Boffi products and Vespa scooters
BACKGROUND: Manufactured by Piaggio in Tuscany, Italy, the Vespa was
designed in 1946 by Enrico Piaggio as a solution to
transportation following the destruction of World War II.
Combining the best elements of aeronautics automobiles
and motorcycles, it instantly became an icon of design and
economy. In 2000, after a 15-year hiatus, the fabled
Italian scooter returned to the U.S. to entice new
generations with its efficient, entertaining and still
nostalgic nature.
Founded near Milan, Italy in 1934 by brothers Dino, Pier
Ugo and Paolo Boffi, Boffi's innovative approach to
kitchen design and manufacturing has led to the creation
of 11 Boffi-owned showrooms in cities worldwide, including
New York and Los Angeles.
CONTACT: To RSVP for the event, contact the following:
Staci Miller
SJ Communications for Vespa
P: 818-385-0167
E: Staci@SJCommunications.com
Carolyn Kamii
Boffi Los Angeles
P: 310-914-5421
E: carolynkamii@earthlink.net
