Viper Motorcycle Company Announces a Joint Marketing and Promotional Agreement with the Minnesota Vikings

    MINNEAPOLIS--April 28, 2003--Viper Motorcycle Company announced today it has entered into a joint marketing and promotional agreement with the Minnesota Vikings football organization.
    According to Terry Nesbitt, Vice President of Sales & Marketing, "This is a unique opportunity that will allow Viper Motorcycle Company to be the preferred motorcycle of the Minnesota Vikings and jointly offer the Vikings a chance to be involved in a fast growing, vibrant and exciting recreational industry."
    Steve LaCroix, Vikings Vice President of Sales and Marketing, states, "This relationship is perfect as Ragnar, our game day mascot, will now lead the team onto the field riding a Viper Diablo. Many Vikings fans, and football fans everywhere, are motorcycle enthusiasts. Viper is an innovative company that designs and manufactures high-end motorcycles, with the new Viper Diablo being special and reflecting their ability to build proprietary motorcycles. This relationship is a great fit for two companies that are aggressive and known for innovative ideas."
    Nesbitt adds, "Many people in the Vikings organization are motorcycle riders and our dealers will have the opportunity to work with them on an individual basis. This is an exciting time for us and we look forward to a successful relationship with the Vikings. Motorcycle riders and fans everywhere will benefit from this alliance."

    Note to editors: For a photo of the Viper Diablo, please view and download directly by visiting: http://www.vipermotorcycle.com/photo.

    About Viper Motorcycle Company

    Viper Motorcycle Company is a manufacturer of quality, innovative, high performance motorcycles. The company currently manufactures 4 distinctive models -- the power cruiser, standard cruiser, sport cruiser and touring cruiser. The Viper Diablo Power Cruiser is the first model available. The other models will be available later this year.

    For more information, please visit the company's website at: http://www.vipermotorcycle.com.