Sapient Awarded Three-Year Contract from Nissan North America, Inc.
CAMBRIDGE, Mass.--April 24, 2003--Sapient to Support Nissan's Consumer Facing Web Properties, Including NissanUSA.com and Infiniti.com
Sapient , a leading business and technology consultancy, today announced it has been selected by Nissan North America, Inc. (NNA) to support Nissan's many consumer-facing web properties, including NissanUSA.com and Infiniti.com. Under the agreement, Sapient will provide services related to marketing, design, development, testing and maintenance of Nissan's online consumer sites. Sapient will also be responsible for managing related vendors on Nissan's behalf. In addition to Sapient's technology strengths, the company and its clients have received design related recognition from leading publications and organizations such as Advertising Age, AdWeek, Business2.0, CIO, Communication Arts, Forrester Research, The One Club and Peppers and Rogers.
"For the past three years, Sapient has consistently combined on target design, strategy and technology to deliver engaging and inspiring interactive experiences that have helped us improve our business, brand, and relationships with customers and dealers," said Steven P. Silver, Director, eBusiness at NNA. "We selected Sapient for its strong mix of automotive industry knowledge, design expertise, technology capabilities and track record of delivering results for Nissan. We believe these qualities will help us continue to achieve our business objectives under the NISSAN 180 plan."
"With a large percentage of new car buyers turning to the web at some point in their buying decision, interactive consumer sites are powerful business channels that can provide auto manufacturers tangible business benefits - such as increased leads to dealers, sales growth and more," said Joe Carrolo, vice president and managing director of Sapient's automotive and industrial business unit. "Nissan North America understands the value of leveraging the Internet and interactive media to better serve customers and improve the bottom line. We look forward to helping them develop effective online interactive marketing solutions that generate measurable business results."
Sapient has been working closely with Nissan North America since 2000, providing strategy, design, technology implementation and maintenance for Nissan's full portfolio of consumer-facing sites - including NissanUSA.com and Infiniti.com. Sapient helped Nissan deliver clear brand messages, powerful design, straightforward navigation, and an intuitive Locate-to-Order (LTO) tool. The tool quickly and efficiently links potential car buyers to local dealer showrooms - supporting thousands of new vehicle sales.
A recent Forrester Research study cited Nissan's website as the best in overall performance out of eight major auto brand sites in converting visitors to test-drivers.
About Nissan North America, Inc.
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.Infiniti.com.
About Sapient
Sapient, a leading business and technology consultancy, helps Global 2000 clients achieve measurable business results through the rapid application and support of advanced technology on a fixed-price basis. Founded in 1991, Sapient employs approximately 1,500 people in offices in Atlanta, Cambridge (Mass.), Chicago, Dusseldorf, London, Los Angeles, Milan, Munich, New Delhi, New York, San Francisco, Toronto and Washington, D.C. More information about Sapient can be found at www.sapient.com.
Sapient is a registered service mark of Sapient Corporation.
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